24/7 Media announces new global positions
The WPP company has created the role of EVP global client operations, and named its new CFO and the global president of the Real Media Group.
The Big Bang Theory gets back on top: BBM, August 13 to 19, 2012
The comedy show came in at #1 on Thursday, and CTV Evening News topped the weekly averaged show list.
Kijiji Canada reinvents its marketing
The website has launched two different TV spots in three Canadian markets to test promotion of its buy-and-sell services and its real estate category.
Spotted! Rubber ducks take a stand
B.C.’s Dogwood Initiative, which runs the “No Tankers” campaign, popped painted floating ducks into public fountains to raise awareness.
Walmart checks off its school shopping list
The retailer has been promoting its back-to-school offerings with a campaign that features different product categories in two-week intervals.
Rogers Media acquires Score Media for $167 million
The latest move in Canada’s TV sports space will see The Score network rebranded under the Sportsnet brand.
Chatelaine promotes its skills
The Rogers Media magazine launches a TV and radio campaign that highlights its curation capabilities for its target demo of busy women.
The Chang School eyes the September rush
Ryerson University’s school for continuing education is in market with a two-pronged campaign meant to attract students from both inside and outside the GTA.
Spotted! Drambuie hypnotizes a new generation
Placing print ads, AR-enabled transit shelters spots and sampling in trendy Toronto locations is how the Bacardi-distributed brand is working to reach a younger target.
Target-ing consumers on the beach
The retailer talks to MiC about plans for this weekend’s branded beach events as it gears up for its 2013 Canada launch.
Canadian National Exhibition holds on to the top: Media Monitors
The annual exhibition made the biggest radio buy in Toronto for the second straight week; Dormez-vous did the same in Montreal over August 13 to 19, 2012.
Maxus announces new global chief strategy officer
The agency’s current UK CEO will continue her duties in London while she transitions into her new role.
Samsung Canada makes noise for new product
The brand speaks to MiC about its marketing plans, which will include print and online spots, for the new wireless Audio Dock.
Subaru gets outside
The brand has launched a print and OOH campaign for its 2013 Outback that urges people to get outside if they can’t place correct bird names.
Awake Chocolate tastes up a storm on campus
The new caffeinated chocolate brand is heading on a cross-country campus sampling tour for back-to-school.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
