In a TIFF: New sponsors spill activation details
MiC speaks with new sponsor Canada Goose on its amateur filmmaking contest, and returning sponsor Skyy Vodka on how it’s shaking up this year’s activation.
CTV signs on for more Anger Management
The Charlie Sheen-starring show premieres in its Tuesday CTV time slot on Sept. 18.
Pfaff Auto starts a Twitter race
The auto company is rewarding avid Twitter users with the chance to win a 2013 Audi A4 if they rack up an additional 2,500 followers.
Mindshare Canada expands digital team
Armin Huska, Meir Vatagsky and Renee Mellow have all joined the GroupM agency.
Copper nabs top specialty spot on premiere night
The series delivered 403,200 Canadian viewers for its Sunday night premiere on Showcase.
Quebec Auto Insurance Corp buckles up to stay alive
Using restobars to get its message across to young adults, the government is campaigning for more drivers to strap in.
Target catwalks its way into Quebec
The retailer will be at Montreal Fashion Week as a sponsor, with a fashion ambassador in tow, pushing event content through its social media channels.
Dempster’s gets down to earth
The Canada Bread-owned brand is casting a wide net with a campaign that takes a different approach to promoting its popular product.
MTS pulls teens into an online love story
Manitoba Telecom Services wants teens to fall in love with its phone services through a Facebook video that pulls in content from users’ feeds.
Bell and Cirque du Soleil to make entertainment content in Quebec
Film, TV, digital and gaming content will be jointly created by the brands to be sold in Canadian and foreign markets.
Zoom Media names new sales director
Chris Corvetti has been given the position, handling ad revenue and media integration in Ontario and Western Canada.
DAC Group hires two
The media agency has hired Patricia Whitney as director of paid search, and Nadine Rubin joins as director of operations.
Loto-Quebec blings it on
Flashy tactics involving music videos and protection cases for its outdoor ads are being used to drum up hype for the new 100 Million$ Extravaganza ticket.
Tropicana uses gaming to give back
The brand has launched the “Tree of Giving” campaign with the placement of content in Facebook games, and is rewarding users for interacting with the ads.
Drunk mirrors and talking machines: MiC’s Global Tour
PHD’s Rob Young gives his opinion of the international executions that saw brands placing unusual objects in public spaces.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
