Big Brother grabs top spot: BBM
The reality show drew the most viewers on Thursday night, with CTV Evening News topping the weekly averaged show list for the week of Aug. 20 to 26, 2012.
CRTC appoints chief consumer officer
In the new role, Barbara Motzney will be responsible for better understanding the concerns of Canadians.
Spotted! Quebec City Magic Festival distorts the truth
To promote the magic fest, agency Lg2 created an illusion that saw the reflections of pedestrians dissappear.
Broadcasters turn volume down on TV commercials
The move follows an investigation by the CRTC into fluctuations in the loudness of TV ads and regular programming.
Sportsnet continues growth
Scott Moore tells MiC why the brand purchased the Grand Slam of Curling, and what’s next for its new events division.
Disney characters swim with Rogers
The media co is allowing the brand to take over its Aquarium Channel with Finding Nemo characters swimming on-screen to promote its 3D release.
Chrysler Dodge Jeep Ram Dealers drive to the top: Media Monitors
The auto dealer association has made the largest radio purchase in Toronto, while Dormez-vous took the top spot in Montreal, for Aug. 20 to 26, 2012.
Discovery Channel syncs TV with mobile
In partnership with Media Experts, the channel has launched tech that connects its app to TV, and will be working with Virgin Mobile and Bell Mobility for the pilot phase.
Loblaw gets positive with President’s Choice Children’s Charity
The second component of the bi-annual campaign has revamped creative and will be promoted on Loblaw’s assets to increase donations.
Ad-Dispatch curates augmented reality
A new app, iRiS, was created by the tech company to provide consumers with a directory of AR executions that they can interact with.
In a TIFF: Target gets into the festival spirit
The company is launching a hotel takeover, aimed at tastemakers in the city.
V rebrands to broaden appeal
The Quebec channel, part of V Interactions, is sporting a new look with the goal of reaching more female viewers across a broader age range.
Spotted! Subaru heats up Queen St.
The car co is finishing its BRZ launch campaign with a street-level execution in Toronto.
Sauza mobilizes its marketing
In addition to taxi ads, the tequila brand is using social media and restobars to engage with young adults prior to and during a night out.
Flare fashions a runway show
The Rogers Media publication is producing its first cross-Canada runway tour with Tresemme as the lead sponsor.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
