Big Bang Theory tops the chart: BBM, June 25 to July 1, 2012
The CTV comedy drew the most viewers for the week, while CTV Evening News snagged the #1 spot on the weekly average show list.
Spotted! Vancouver Aquarium puts penguins in a tree
A billboard on Granville Island sits camouflaged amongst trees as part of the aquarium’s campaign for its new feathered friends.
Cartoon Network, Adult Swim help Teletoon compete, execs say
US brand extensions that launched Wednesday will include more Canadian-commissioned shows, says Teletoon VP of business ops Trent Locke.
Postmedia and Workopolis launch new career channels
The publisher is working with the job search engine to create ten verticals on its newspaper sites in the fall.
Powerade tests Canadian water for Olympic campaign
The brand’s worldwide campaign features a Canuck athlete and rolls out an app that informs users when to hydrate.
Porter Airlines flies to the top: Media Monitors, June 25 to July 1, 2012
The airline has jumped to the #1 spot in both Toronto and Montreal, according to the latest Media Monitors report.
Spotted! BMO kicks off Guinness World Record attempt
The bank spent Thursday at Toronto’s Yonge-Dundas Square attempting to break the record for the largest soccer ball mural.
#Changethemodel: TV
Lauren Richards on why social media isn’t TV ads’ saviour.
Call for nominations: Media Director of the Year
Strategy invites the industry to nominate execs for this top media honour.
Study reveals consumers want personalized ads
Leger Marketing has released a report on consumer attitudes toward mass marketing, suggesting advertisers need more tailored messaging to those who disclose personal info.
Subaru scorches the earth in new campaign
The car co is targeting tech-savvy men with a new digital spot to launch its Subaru BRZ.
Canada’s Olympic Consortium unveils sponsored broadcast segments
The London 2012 Games will include sponsored broadcast spots from brands including Chevrolet, McDonald’s and RBC.
Alzheimer’s Society brings memory loss to life
The non-profit organization in Quebec is erasing content from web pages to raise awareness of the disease.
Fiona Conway named exec director of programming, news and centres at the CBC
She will oversee programs including Marketplace, The National and World Report in the role.
Spotted! Warner Brothers changes street signs
The movie company is promoting the Canadian premiere of The Dark Knight Rises by switching up street names in Toronto.
