CTV unveils fall slate
Bell Media has programmed a Thursday comedy power hour and added Charlie Sheen’s new show to its upfront schedule.
One Show Entertainment award finalists announced
Leo Burnett grabbed the most nominations of the five Canadian agencies in the running this year.
Autotrader.ca analyzes car personalities
The brand is playing in the social space with a Facebook app that calculates what type of vehicle best fits a user’s personality.
Shaw brings Big Brother north
The media co is launching a Canadian version of the reality show on Slice.
Spotted! Smart Canada’s big plans for a better city
The auto brand has launched its Smart City Project campaign with an installation in Toronto which turns physical input into power.
Global focuses on 10 p.m. for fall
Shaw Media has announced a renewed focus on Thursday night programming for the channel, buying bigger than it did last year.
Dairy Farmers target gym-goers
Giant-sized headphones with QR codes were used to communicate the benefits of chocolate milk in DFC’s recent OOH execution.
Astral Mix choreographs with kids
The Ministere de l’Education in Quebec worked with the media co to promote an active lifestyle with the launch of a youth-targeted dance contest.
Tetley Infusions fires off a webcast
Firefighters go head-to-head in an online audition that will have consumers choose who will be a part of the brand’s Rescue Squad.
Shaw Media to launch two new specialty channels
Lifetime and H2 are slated to launch in fall 2012, with Shaw announcing new shows for the rest of its specialty fleet.
The 100 most social brands: report
The 2012 report from agency Headstream names Canadian companies WestJet and Blackberry as two of the top social brands this year.
Citytv gunning for number two nationally: Pelley
The media co will be simulcasting New Girl and The Middle across all platforms as part of one CPM buy this fall.
Postmedia drops Sunday papers on three titles
The media co is also centralizing more of its operations to its Postmedia Editorial Services branch, which will mean an undetermined number of job cuts.
CTV creates scripted content for Saving Hope
The new medical drama, which premieres next week, is being supported by online companion content with ad placement and sponsorship opportunities available.
Citytv laughing all the way to the Upfronts
Rogers Media is betting on comedy for fall 2012 as it returned from the Los Angeles screenings with nine new sitcoms and only four new U.S. network dramas.
