The 100 most social brands: report
The 2012 report from agency Headstream names Canadian companies WestJet and Blackberry as two of the top social brands this year.
Citytv gunning for number two nationally: Pelley
The media co will be simulcasting New Girl and The Middle across all platforms as part of one CPM buy this fall.
Postmedia drops Sunday papers on three titles
The media co is also centralizing more of its operations to its Postmedia Editorial Services branch, which will mean an undetermined number of job cuts.
CTV creates scripted content for Saving Hope
The new medical drama, which premieres next week, is being supported by online companion content with ad placement and sponsorship opportunities available.
Citytv laughing all the way to the Upfronts
Rogers Media is betting on comedy for fall 2012 as it returned from the Los Angeles screenings with nine new sitcoms and only four new U.S. network dramas.
Toronto Standard launches a video site
The online publication has created a dedicated site, Daily Cable TV, to share its in-house produced videos as well as those taken from social sites.
Snuggle gets cozy outdoors
The mom-targeted brand has turned OOH faces into fuzzy blankets in the brand’s first time using the platform.
Telelatino unwraps English language-heavy summer schedule
The channel revamp plans just became a little less Italian- and Spanish-speaking.
Dragons’ Den teams with Shell Canada for special episode
Shell Canada is giving one Canadian entrepreneur $100,000 for their energy idea on the special this Sunday.
Shaw Media gets a new specialty director of programming
Michelle Kosoy departs and Shaw Media hires a new director of programming and schedule, specialty.
Yellow Tail makes music
The Australian brand is attempting to create a mass orchestra with symphony pieces composed by people playing with their wine bottles.
Blog: The fast and furious arrival of the SoLoMo era
Robin Hassan from Starcom reports on the latest in the social, location-based and mobile marketing from the iMedia Agency Summit in Colorado Springs.
AToMiC: Stevie makes social media shows
The start-up, which breaks social media updates into TV-like programs, is open to sponsorship opportunities.
Spotted! Raising the Roof builds a Street House
In conjunction with Toronto’s Doors Open event, the charity organization built a life-size cardboard house to raise awareness about homelessness.
Grey’s Anatomy takes top position: BBM, May 14 to 20, 2012
The medical drama came in at #1 for the week, with CTV Evening News topping the weekly averaged show list.
