Sara Hill to step down at M2 Universal
The president of the Mediabrands company will leave at the end of June.
C2-MTL: Michael Eisner on keeping business creative, and creating can’t-miss moments
Day three of the conference featured a talk by the former Disney CEO and revealed the results of the Sid Lee Boot Camp.
CBC sports fans not amused by While the Men Watch
News that the public broadcaster would be teaming up with the “girl talk” sports webstream show during Hockey Night in Canada has led to an online backlash from sports fans.
C2-MTL: The business of storytelling, and how to make a circus
On day two of the creativity conference, a panel discusses how brand storytelling has evolved, and Cirque du Soleil gives an inside look into its creative process.
Evergreen wants you to live in a car
The national charity has asked that a Canadian live in its eco-friendly car for an entire month in order to highlight the issue of commuting time in the city.
Reactine sides with sufferers
The Johnson & Johnson brand has released a new batch of OOH and TV spots which take allergy symptoms seriously.
Remedy Health Media enters Canada with Crucial Interactive
The health and lifestyle publisher is now working with the Toronto-based agency to get Canadian advertisers onto its sites.
Videotron tricks technicians with new ad campaign
The Montreal-based telecom co caught its technicians on hidden cameras to highlight their customer service skills.
Honda Dealers take top spot: Media Monitors, May 14 -20, 2012
The auto dealer entered the chart at #1 in Toronto, while Ford Dealer Association made the largest radio purchase in Montreal.
Astral Media shareholders approve BCE takeover deal
Investors holding each of Astral Media’s three classes of shares voted over 99% in favour of the takeover deal during a meeting in Montreal.
App-etite at C2-MTL: HuffPost launches app for the soul
At the Montreal creativity conference, Arianna Huffington announces an app to make you feel better.
JFL42 kicks off this fall
Sponsorship opportunities are available for the new comedy and interactive festival which will be headlined by Louis CK in Toronto this fall.
Maynards lets Granny loose
The Kraft-owned brand is at it again with an OOH campaign that puts a new face to its candy.
Spotted! Rimmel puts Canadians behind bars
The Coty brand recreated its on-air, online and print advertising with real-life street-level stunts in Toronto and Montreal.
Dell and WestJet team up for experiential marketing campaign
Business travellers test out the brand’s computers through Try + Fly Lounge and in-flight experience
