Koodo broadens El Tabador’s horizons
In response to fans wanting to see more of the spokesman, the telco launched an app that has him creating personalized thank you cards.
Cineflix launches Instant Cash tie-in app
Sponsorship opps are available for the new app, which ties into the Shaw Media show.
Carte Blanche winners announced
Creatives from BBDO won first place in the English section of the contest for their wall and roof-less shelter, with Lg2 taking home the prize for the French portion.
Honda Dealers continue to buy big: Media Monitors, May 21 to 27, 2012
The association made the largest purchase for the second consecutive week in Toronto, as did the Ford Dealer Association in Montreal.
Pampers puts Canadian moms in Olympic spirit
Pampers is using patriotism to build excitement around its brand in Canada as the Summer Olympics approach.
CTV unveils fall slate
Bell Media has programmed a Thursday comedy power hour and added Charlie Sheen’s new show to its upfront schedule.
One Show Entertainment award finalists announced
Leo Burnett grabbed the most nominations of the five Canadian agencies in the running this year.
Autotrader.ca analyzes car personalities
The brand is playing in the social space with a Facebook app that calculates what type of vehicle best fits a user’s personality.
Shaw brings Big Brother north
The media co is launching a Canadian version of the reality show on Slice.
Spotted! Smart Canada’s big plans for a better city
The auto brand has launched its Smart City Project campaign with an installation in Toronto which turns physical input into power.
Global focuses on 10 p.m. for fall
Shaw Media has announced a renewed focus on Thursday night programming for the channel, buying bigger than it did last year.
Dairy Farmers target gym-goers
Giant-sized headphones with QR codes were used to communicate the benefits of chocolate milk in DFC’s recent OOH execution.
Astral Mix choreographs with kids
The Ministere de l’Education in Quebec worked with the media co to promote an active lifestyle with the launch of a youth-targeted dance contest.
Tetley Infusions fires off a webcast
Firefighters go head-to-head in an online audition that will have consumers choose who will be a part of the brand’s Rescue Squad.
Shaw Media to launch two new specialty channels
Lifetime and H2 are slated to launch in fall 2012, with Shaw announcing new shows for the rest of its specialty fleet.
