Say Media grows a green thumb with Gardenista.com
The digital publishing company has rolled out a new gardening vertical with juice brand, Odwalla, as launch partner.
Kokanee makes a movie
The Labatt beer brand has launched a campaign asking consumers to get involved in the feature length film which will be released in 2013.
MEC adds a president of digital
The mediaco has hired Jack Bamberger to the new role where he will oversee the agency’s digital, social, search, mobile and emerging platforms.
Agropur asks if you’ve seen them
The dairy cooperative is promoting with a new OOH and print campaign in Toronto and Vancouver.
Julie Myers takes the top spot at COMB
The ZenithOptimedia president was named board chair at the organization’s recent meeting.
Sportsnet steps into tonight
The Rogers Media-owned sports property now has its own branded content page in the Toronto free daily.
Astral RadioPlus gets outside with Sears
The mediaco has worked with Vizeum to create a summer-themed game that lives on 21 of its radio station’s websites.
Labatt is back with UM
The beer company confirms that its deal with OMD did not go through because business terms couldn’t be reached.
Xaxis opens up shop in Toronto
WPP’s GroupM audience-buying company has launched its first Canadian office with former VP of the Canadian Circulations Audit Board, Rodney Perry, as its managing director.
Accessible Media shows and tells
The non-profit broadcaster launches a specialty TV campaign to talk about its audio offerings to those who are blind or have poor vision.
New York Fries travels with consumers
The QSR dotted Toronto with outdoor ads and launched a nationwide radio campaign to entice mall-goers to try out its new poutine.
Upfronts 2012: The social hits
The rundown on what new shows have garnered the most social media buzz, with data from Networked Insights.
The Big Bang Theory ends on a high note: BBM, May 7 to 13, 2012
The season finale of the CTV comedy drew the most viewers for the week, with Survivor: One World topping the weekly averaged show list.
Mindshare Canada expands executive suite
Jake Norman has been promoted to the new role of president and chief strategy officer at the media agency.
Upfronts 2012: Robin Legassicke on the CW’s USP
The Maxus Canada group director ends the week at the youth-targeted presentation.
