Family cranks up the heat with its Big Ticket Summer
The summer promotion includes the channel’s first-ever ticketed concert event, with sponsorship opps available.
MDC Partners adds a chief growth officer
Chad Saul will be working with the network of agencies to identify and attract new clients.
Chris Williams named IAB Canada president
The former Media Contacts managing director and SVP takes over from Paula Gignac next week.
Monetizing mobile in Canada: Canadian Telecom Summit
Canada’s wireless phone industry in 2010 spun off $43 billion in activity for the Canadian economy, UK-based Ovum Consulting reported Monday.
Michelob Ultra takes to the links
The Labatt brand is targeting high-end golfers by placing interactive ads on golf carts.
Radio revenue back to pre-recession levels: CRTC report
The CRTC reports that revenue, expenses and profits were up in 2011.
Scouts Canada gets back on the radar with Hot Wheels
The organization is hoping the partnership will help extend its three-year upswing of attendance through increased promotion.
Rogers prices $1.1 billion bond offering
The company is using around $1.09 billion in proceeds to pay for its 37.5% stake in MLSE, and for general corporate purposes.
Record-long banners and ads against imitation videos: MiC’s Global Tour
MiC asks Alice DiGiovanni at MediaCom to give her thoughts on the interactive placement of ads on sites in Russia, Sao Paulo and the US.
Audi partners with TIFF
The car brand has signed a three-year deal as the official automotive supplier of the festival.
The Walrus goes big out West
The magazine targets Calgary with its largest outdoor campaign to date.
American Idol sings its way to the top: BBM, May 21 to 27, 2012
The finale of the reality show on CTV grabbed the most viewers Wednesday night, while the third round of the NHL Playoffs topped the weekly averaged show list.
Sally Catto returns to CBC, Trevor Walton becomes copro head
As Walton takes on a new role, the ex-Cineflix EVP returns to the public broadcaster as executive director, commissioned and scripted programming.
Bell Media listens in
The media co has unveiled audio fingerprinting, a new digital ad format which links ads on CTV with those on its mobile app.
What Canada’s aging population means for media
MiC lays out the 2011 Census information and asks Zenith’s Sunni Boot and Aegis Media’s Sasha Grujicic to weigh in the impact for the Canadian industry.
