Former CBS exec joins Toronto video stream manager mDialog
Jeff Clark will oversee the opening of the company’s new San Francisco headquarters.
Oboxmedia places rich media in static images
The Montreal-based mediaco is targeting auto brands to use its new tool which serves ads within online images.
Strong Q1 wireless results help Quebecor Inc. offset soft TV ad market
The diversified Quebec media giant posted sharply higher first quarter earnings, due mainly to a favourable settlement of financial instruments.
Sympatico.ca launches a digital flyer basket
The Bell Media-owned platform has created an online flyer vertical that looks to reach adults age 18 to 35.
Guidestones serves a slice of Pizza Pizza branding
The web-series has incorporated the QSR into its storyline, along with brands such as Karbon Clothing and the Toronto Blue Jays.
Acura redefines itself
The Honda brand has created its first Canada-specific TV and print campaign in recent memory to release a new line of cars.
TC Media president steps down
Natalie Lariviere will continue to work on projects during the summer, with Transcontinental president and CEO, Francois Olivier at the helm until further notice.
QR code sundials and a virtual canvas: MiC’s Global Tour
Mobile executions from brands in Germany, Korea and Thailand are stops on the tour this week, with MiC asking Shannon Pluem from Initiative to weigh in.
The Verdict: Partners for Mental Health posts mood campaign results
Over 25,000 Canadians took the “Not Myself Today” pledge to support the issue in Canada since the campaign launched last month.
Walmart searches for Mom of the Year
The retail giant makes its first foray onto Facebook and introduces a new program celebrating Canadian mothers.
HuffPost Canada moves west
AOL Canada will launch HuffPost British Columbia and HuffPost Alberta later this year.
Visa sets off a social cheer for athletes
The brand has created an application that asks Olympic fans to cheer for Visa sponsored athletes on Facebook.
The Canadian Olympic Committee shows off our athletes
The committee has unveiled a mutliplatform campaign which demonstrates the journey athletes take when preparing for the games.
Gillette Drafted gets social for season four
The P&G brand is adding in layers of audience engagement and a Drafted Boot Camp on the new season of the show, which airs on The Score.
Shaw expands digital network
The media co is targeting men like never before by representing a new set of sites from CBS Interactive.
