Les Affaires recruits Sid Lee to design its cover
The Montreal-based newspaper gave the agency control over what the cover of its latest issue would look like, based on the theme of creativity in business.
Target Marketing hires Jef Combdon as media director
The former Mediaedge managing partner has been brought on to handle the media team at the St. John’s-based agency.
Upfronts 2012: Robin Legassicke on CBS’s number one status
The US network has created a new group to capitalize on digital, but the main focus remains the TV screen, says the Maxus Canada group director.
Upfronts 2012: Helena Shelton picks a CBS hit
The PHD EVP details the network’s four new shows from the New York City presentation, and chooses the one she thinks will be a winner.
Psychology in advertising and how Smirnoff got its mojo back: Future Flash
Day one of the ICA event featured talks from Ogilvy vice chairman Rory Sutherland and Diageo VP Michelle Klein.
App-etite: Beck calls for an app
The taxi co has launched an app for Toronto commuters to order cabs from their mobile devices, along with TV spots that tout its new offering.
Maille couples its latest campaign with a tour
The mustard brand is attempting to increase market share with a tasting tour, along with new TV spots in Quebec and outdoor placements in English Canada.
Upfronts 2012: Helena Shelton on ABC’s new offerings
From aliens who leak green goo, to Nashville singing stars, the PHD EVP gives MiC the good, the bad and the strange from day two at the upfronts.
Upfronts 2012: Robin Legassicke gets multi-platform at ABC
The Maxus Canada group director takes in the day two upfront, and discusses the network’s new multi-screen CPM model.
Media weigh-in: Cartoon Network in Canada
MiC asks Carol Cummings from Media Experts and Deborah Coyne from Maxus Canada to share their thoughts on what the new offerings provide media buyers.
Rogers Media weighing second season of Canada’s Got Talent
The network is running the numbers on a sophomore run after Sagkeeng’s Finest won the first season of the reality talent search series on Monday night.
Partnership for a Drug Free Canada makes a bold statement
The latest print PSA was inserted in the Globe and Mail with the aim of getting parents to open their eyes to the abuse of prescription drugs.
CMF launches digital media measurement tool
The framework will measure performance of convergent and experimental stream projects using defined metrics.
Astral unveils Carte Blanche finalists
The contest will see one team from the 19 English finalists and one team from the 10 French finalists win a trip for two to Cannes and a free transit campaign.
Blog: Shelton at the upfronts
Helena Shelton, EVP trading and accountability, PHD pans Fox’s new comedies on day one of the upfronts.
