Blog: Legassicke at the upfronts
Robin Legassicke, group director, Maxus Canada has high hopes for Fox comedies, but predicts an early NBC cancellation.
Polar Mobile whips up an ad network
The company is hoping to win over advertisers that shy away from mobile by offering sizeable audiences from its premium publishing partners.
RBC says it’s time to care
The bank has launched its third annual Blue Water Project campaign, targeting Canadians for the first time with the brand’s mascot, Arbie.
Kraft mixes things up with a new offering
The brand has launched MiO, an on-the-go drink mix that looks to reach male millennials, and is entering the Canadian market with a summer-long TV and digital buy.
Bud Light Lime Mojito brings the Miami heat
The Canadian-specific launch kicks off its video-focused TV and digital video buy today.
The Big Bang Theory continues on top: BBM, April 30 to May 6, 2012
The genius crowd drew the most viewers Thursday night, with CTV Evening News snagging the top spot on the weekly averaged show list.
Velvet Media gets moving with walking digital billboards
The Toronto-based company has launched its boards in digital form with Rogers being the first to sign on.
Burger King savours the taste
The QSR is introducing the new Whopper sandwich with amusing TV creative, supported by radio spots in English Canada and online ads in Quebec.
Cineplex posts solid Q1 earnings on The Hunger Games attendance
Showing major Hollywood tentpoles like The Hunger Games and The Avengers on giant screens is fending off competition from home theatre systems, says Cineplex CEO Ellis Jacob.
Globe and Mail to introduce pay wall
Philip Crawley tells MiC the metered system which will launch this fall, will benefit advertisers because of increased access to reader data.
The CBC is first out of the gate with its fall slate
Alan Dark, exec director at CBC’s Revenue Group, tells MiC the pubcaster wanted to beat industry fatigue by getting its 2012-2013 preview out before the NYC upfronts.
BC Honda Dealers make driving fun again
MiC shares results from Jungle Media’s full page takeover of Yahoo!’s OMG vertical, which was created to give the brand some unique promotion.
KitchenAid gets a “Taste of Tuesdays” on Food Network
MediaCom Canada worked with Shaw Media to produce a branded programming block that has a pro chef showing viewers how to use the brand’s appliances.
Michael MacMillan’s Blue Ant Media pays $85 million for High Fidelity HDTV
The acquisition price for a deal first unveiled in December 2011 was contained in a change of ownership application submitted to the CRTC and made public on Wednesday.
Porter Airlines soars to the top: Media Monitors, April 30 to May 6, 2012
The airline made a move to the #1 spot on the chart in Toronto and Montreal.
