The goods on commercial ratings: BBM Staying Tuned conference
David Schweidel of the Wisconsin School of Business on what brands need to pay attention to when booking their TV spots.
Shoppers unveils its new Glow
The magazine is going multi-platform and bringing back its fashion pages under new publisher St. Joseph Media.
Mitsubishi offers electric car therapy
The car co is targeting consumers who are wary about potential shocks from driving an electric car with a new campaign.
Paula Gignac to step down from IAB Canada
The organization is accepting applications from potential candidates to take over her position as president until May.
Rogers Wireless soars to the top: Media Monitors, April 2 to 12, 2012
The telco jumped from #59 to #1 in Toronto, while AlarmForce remained in the top spot in Montreal.
Corus posts higher Q2 revenues despite challenging ad market
TV revenues were up 10% on higher Beyblade merchandise sales and increased Movie Central pay TV subscriber fees.
Astral nets $38 million quarterly profits despite soft TV revenue growth
The company is also set to launch an app in the fall for its English-language premium pay-TV channel subscribers.
Finding a little Harley-Davidson in everyone
The motorcycle brand has come out with Ontario-specific TV spots to change consumer perceptions of the brand.
Spotted! Fido hits the road with some pups
The telco is taking its community investment partners on an interactive tour to 35 Canadian cities, starting with a stop in Toronto this morning.
CBC has its pulse on playoff promotion
The pubcaster has launched Hockey Night Playoff Pulse, a Pinterest page and a national ad campaign spanning print, TV and OOH.
The Toronto Blue Jays are ‘Ready’
The baseball team’s VP marketing talks about its new campaign, and targeting young fans through social media.
Fashion Television suspends production
The show will continue to air in repeats on CTV and Fashion Television Channel.
MiC’s Global Tour: Bacon-wrapped websites and pizza-ordering magnets
Tim Beach from Cossette and Meri Ward from MPG give their thoughts on food and drink campaigns from brands in the US, UK and Dubai.
Allegra finds a point of differentiation
The brand is changing creative gears with a new campaign that uses digital OOH to provide easy placement during peak allergy seasons.
Astral OOH launches new tool
The Visual Optimization tool allows clients to identify the impact of their ads within the first seconds of eye-contact.
