Rogers gets chatty with Hedley
The telco has partnered with the Canadian band to target a youth audience with a contest that flaunts its One Number service.
OMAC asks industry what inspires them
The organization has opened voting for the best international award-winning out-of-home ads.
CTV Two adds some laughs to Wednesday night
Betty White’s Off Their Rockers and new comedy Best Friends Forever launch on the channel in April.
Ontario budget chops extend to local media sector
The Entertainment and Creative Cluster Partnerships Fund is to be phased out one year earlier than scheduled.
Social pizza and Twitter coupons: MiC’s Global Tour
Eric Vieira from Grip Limited gives his expert opinion on social media campaigns from Domino’s, American Express and Mercedes-Benz.
MiXX Canada talks digital
The IAB conference in Toronto saw presentations from eMarketer, Mindshare and Taxi on how to thrive and survive in the digital space.
Honda Dealers drive to the top: Media Monitors, March 19 to 25, 2012
The auto association entered the chart at #1 in Toronto, while RBC jumped 22 places to the top in Montreal.
Greenpeace takes a jab at fashion brands
Terry Horton from Cossette Media weighs in with his thoughts on the latest international OOH campaign from the organization.
Chevrolet merges creative teams to form global agency
Commonwealth, formed by Omnicom and Interpublic Group, takes over as AOR for the car manufacturer, saving the company $2 billion over the next five years.
The schedule that Little Mosque built
Kirstine Stewart talks to MiC about the show, which is ending its six-season run, that proved to the CBC it could make something Canadians would watch.
Olympic Consortium launches two new series
Olympic Alerts and Road to London will be sponsored by Bell, McDonald’s Canada and Procter & Gamble.
Laker Beer aims to drive sales with cars
The Brick Brewing brand enters the spirit of spring with a Jeep Wrangler giveaway supported by a larger-than-usual radio and outdoor campaign.
Mediabrands delves into social media
Canadians use an average of 2.9 devices to access the internet, according to the latest Wave study from UM and M2 Universal.
Starcom MediaVest Group launches RTB marketplace
The media co has partnered with Olive Media and TC Media for the new platform.
Cossette Media wins Participaction
The media co has been named the not-for-profit organization’s media planning and buying agency of record.
