Future talk at Digital Media Summit
The industry panel discussed everything from why Napster worked to creating content for ever-fragmenting audiences at yesterday’s event.
Spotted! HBO Canada tours the throne
Corus Entertainment and Astral are promoting season two of Game of Thrones with events across Canada.
Nestea challenges students to become an intern
The beverage brand is testing Canadian students’ marketing skills for the chance to work with Coca-Cola.
ABC board puts emphasis on digital
The board recommends breaking out the digital copies on Fasfax reports for consumer magazines and adding greater transparency.
Doritos is spreading the madness
The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its “Mad for Doritos” challenge.
L’Oreal Paris expands TIFF sponsorship
The brand will be activating in a big way this year with a festival-inspired cosmetics line, two-story complex on the red carpet, ad campaign and more.
Bell puts Quebec City first for Fibe
The telco played into the rivalry between cities to promote its Fibe internet service in the region.
Channel Zero looking to radio with Biz88 station licence bid
The indie broadcaster is proposing Toronto’s first-ever all-business news radio station.
DAC Group hires VP of media
Jon Dyer will be working for the company out of its Toronto office.
Media weigh-in: Weather-triggered activations
Winter? What winter? MiC asked Mike Power at MediaCom and Lynn Mayer at Vizeum to weigh in on the effect of recent wacky weather patterns on OOH planning.
Adconion Canada launches social media platform
The Adconion Direct tool is being used by clients including Telus and Liberte.
Spotted! Pedigree helps with the scoop
The pet food co gets literal, giving away plastic bags on an OOH ad created for Astral’s Carte Blanche contest.
KFC consumers get more than a bucket
The QSR is offering more variety, and a more varied media buy, with a new Family Dinner Box.
OMNI broadcasts first NBA game in Mandarin
The channel is getting in on the Linsanity when the New York Knicks take on the Toronto Raptors this Friday.
The Big Bang Theory holds onto the top: BBM, March 5 to 11, 2012
The CTV comedy drew the most viewers for the week, while CTV Evening News snagged first place for the weekly averaged shows.
