Super Bowl breaks records on CTV and RDS
The return of The Voice also gets a Super Sunday boost, earning 45% more viewers than its season one premiere.
Undercover Boss Canada makes a big reveal
The reality show’s Thursday night debut snagged the highest number of viewers across all Canadian English specialty networks for women aged 25 to 54.
Clear Channel Outdoor names CRO
Rocky Sisson has been appointed to the new position at the OOH company.
Thinsations cuts snacks down to size
The Kraft Canada brand takes on oversized food in its new campaign.
Nike sponsors first national track and field event
The brand looks to reach emerging high school athletes as a result of the partnership with School Sport Canada and Trojan One.
Magazines decline in last half of 2011
Overall circulation, single-copy sales and subscriptions all dipped, according to ABC Canada.
Canada’s Got Talent to air in March
The reality format will air in 22 episodes through to May 14.
Bud makes a game-time spot
The beer brand and Bell Media shot and cut a spot to bookend its new commercial during last night’s Super Bowl.
Super Bowl showdown
MiC asks Robin Hassan, VP of digital at Starcom, for her take on the game day ads.
Campaigning for Valentine’s Day
MiC asks execs from Carat and Mindshare if they are feeling the love for Feb. 14 campaigns from brands including Wind Mobile and Heineken.
The Vancouver Sun blows out 100 candles
The Postmedia newspaper is celebrating with a widespread campaign that even has spots placed on a Seattle-based TV station, taking advantage of its large Canadian viewership.
Postmedia grows sales team
The company has added two new roles to its digital side.
Big Bang Theory takes another win: BBM, Jan. 23 to 29, 2012
The CTV comedy drew the most viewers Thursday night and Hockey Night in Canada snagged the top spot for the weekly averaged shows.
Astral Media posts higher Q1 earnings despite economic headwinds
The Canadian broadcaster posted improved TV subscriber and ad revenue, even as its radio revenue was down slightly.
Canadian Lung Association coughs up a unique campaign
Departing from its conventional ways, the organization has appointed a phlegm spokesperson to educate Canadians about coughs.
