Yahoo! gets personal at Social Media Week
The conference kicks off with Patrick Albano, VP of sales at the internet company talking about consumer and brand relationships in the social media space.
Grammy ratings hit a high note
The largest audience in a decade tuned into Sunday’s music awards broadcast.
Nissan Canada seeks innovation
The car co is rolling out webisodes from consumers vying to create its next ad campaign.
Newad inks deal with La Cage aux Sports
The media co is now the exclusive rep for the Quebec-based chain of sports-geared resto-bars.
Telus passes 500,000 TV subscriber milestone
The phone giant continues to battle Shaw Communications in Western Canada for triple-play phone, TV and internet customers.
Casale Media partners with eyeReturn
The deal means advertisers can buy rich media using Casale Media’s real-time bidding platform.
WestJet targets business travellers
The airline launches a national campaign that details what makes it stand out from others in the market.
The Super Bowl’s winning touchdown: BBM, Jan. 23 to 29, 2012
The NFL championship game came out on top for the week, while CTV Evening News snagged the #1 spot for the weekly averaged shows.
M2 Universal wins Wind Mobile and Globalive
The mobile co most recently worked with Starcom MediaVest Group.
Coors Light signs on with Sportsnet
The beer brand is the exclusive cross-platform presenting sponsor of Hockey Central Trade Deadline coverage.
Chobani plays off of its passionate fans
The yogurt brand launches with an OOH campaign announcing the product’s entry into Canada.
Joe Fresh partners with Alliance Films
The clothing and movie companies are teaming up to promote The Hunger Games.
Injecting positivity into the Globe and Mail
Starting today, What Makes You Happy magazine is being distributed bi-monthly in the newspaper, with ad opps available.
Rogers Wireless snatches the top radio spot: Media Monitors, Jan. 30 to Feb. 5, 2012
The telco made headway with a three-place jump to the top in Toronto, while AlarmForce made the biggest purchase in Montreal.
BBR stays as Loto-Quebec sponsorship AOR
The media co takes on media buying and planning duties for the Loto-Quebec sponsorship business.
