Hollywood Suite gets outside
The set of channels has launched with a national campaign that aims to reach every movie-loving Canadian.
CTV rolls out Super Sunday plans
McDonald’s signs on, with Chevrolet, Labatt and Nissan back as major sponsors for the football fiesta.
Bell gets chattier
The company has expanded its “Let’s Talk” campaign with an increased online presence.
t.o.night goes mobile
The daily newspaper has launched an iPad app that carries forward its print advertising model.
Canadian Tourism Commission travels to Oz
The first campaign by the CTC since the launch of its “Signature Experiences Collection” platform is being rolled out in Australia.
Glam Media expands
The media co has partnered with a French lifestyle site to reach audiences in Quebec.
TFO rebrands
The channel is launching a new look and expanded sponsorship opps for its 25th anniversary.
Pattison proves OOH works
The outdoor media co has placed posters in subway stations that advise commuters how to avoid awkward moments.
The Genie Awards launch campaign
The awards organization launches its largest-ever campaign to draw viewers to the show.
Evolve Media expands in Canada
The media company has launched Totallyher and CraveOnline with opportunities to place ads on the female- and male-centric sites.
Big Bang Theory takes the week’s top spot: BBM, Jan. 16 to 22, 2012
The genius crowd keeps the momentum going with the most viewers on Thursday night.
Starcom promotes two
Robin Hassan and Ray Reid take on new digital roles at the company.
CTV posts killer CSI numbers
The departure of Willows (Marg Helgenberger) from the show drew over three million viewers on Wednesday night.
Dogbook barks up a new tree
Geoffrey Roche talks to MiC about advertising opps on the redesigned site as well as plans for his blog, 44Shoes.com.
New sponsors for Toronto Fashion Week
World MasterCard and Maybelline have signed on, beginning with the Fall/Winter 2012 collections this March.
