Mars works, rests and plays with Canadians
The chocolate bar brand launches a new campaign with a TV spot and mini-doc showing how it helped a town build a hockey rink.
Pizza Pizza continues to dominate the radio chart: Media Monitors, Jan. 23 to 29
Not budging from the top spot, the QSR made the largest purchase in Toronto, with the Ford Dealer Association also going big in Montreal.
Budweiser creates a ‘Super’ experience
The beer co’s marketing manager reveals the strategy behind its Canadian Super Bowl spot.
Teletoon bringing Cartoon Network to Canada
The licensing deal with Turner Broadcasting System means US cartoon series that have not aired in Canada will now reach local viewers and advertisers.
Brands launch pre-Super Bowl blitz
MiC asks industry members to weigh in on the value of releasing big budget ads online before Super Sunday.
MiC’s Global Tour: Outdoor/ambient
Michele Pauchuk of MEC gives her thoughts on the latest roundup of international campaigns which include executions from L.L.Bean and Evian.
The Shopping Channel roams with Travelocity
In celebration of its 25th anniversary, the Rogers Media-owned channel has partnered with the travel co to get viewers hunting for on-air and online gnomes.
CTV kicks off 2012 Olympic campaign during Super Bowl
The Bell Media channel is also using the ratings blockbuster to promote its winter season.
John Doyle’s mid-season review
The Globe and Mail critic has high hopes for Touch and Smash moving into the winter season.
Astral Radio launches online
The media co has launched an online music and video player with ad and sponsorship opps available.
AToMiC: CBC takes off with a new narrative
The broadcaster has launched a multi-episodic interactive game for its show, Arctic Air.
Remodelista.com gets a new look
The Say Media-owned site has gone through a complete overhaul, creating a de-cluttered design destination with new ad opps.
Zoom Media shows students where to go
The OOH company launched a mirrored restaurant campaign for a Quebec law firm which put the target audience in the ad.
Scotiabank renews deal with NHL
The bank’s senior VP of marketing tells MiC why the sponsorship is important to the company.
Rogers Media moves Louie C.K. comedy from Citytv to FX Canada
The second season of the FX Network’s Louie will air on FX Canada after the rookie season bowed on Citytv.
