House ends run after this season
The Monday night medical drama, which airs on Global, is ceasing production after its eighth season.
Cineplex Q4 earnings rise, despite falling theatre attendance
Media revenues jumped to a new high for the year, which saw the launch of interactive ads through TimePlay.
Cineplex to install another 100 RealD 3D systems across its circuit
The Canadian exhibitor continues to digitize its circuit to offer 3D films and other digital attractions that command premium ticket prices.
COMB grows board
The OOH organization has added four industry members to its board of directors.
Spotted! Dempster’s celebrates National Bagel Day
The Maple Leaf-owned brand goes on tour with a giant toaster to get Canadians to try its new bagels.
Operation Unplugged plugs in with website launch
We get the goods on the seemingly ironic strategy behind launching an interactive online hub to promote awareness of technology dependence.
Parta Dialogue assesses the cost-efficiency of social media
The Montreal-based agency has announced that it will be measuring the social media campaigns of Rona and Air Transat with its new e-Value tool.
Shaw Exo pursues a thrilling launch
This week the mediaco introduced its new HD and on-demand services with a multiplatform campaign involving a wild car chase.
Le Huffington Post Quebec launches
MiC talks to Arianna Huffington about the new launch, which is sponsored by Bell, and HuffPost’s first year with AOL.
MiC’s Global Tour: TV show promotion
Katie Atkinson of Aegis Media gives her thoughts on the latest roundup of international executions, which includes promotions of The Walking Dead in Norway and Mad Men in the US.
The Voice takes Monday night
The premiere of Smash was bested by Hawaii Five-0 in its time slot that night.
Rogers Wireless streamlines
The mobile co has launched Rogers One Number, which allows customers to connect their phone to a computer, with a national campaign.
Steam Whistle makes music with Chartattack.com
The beer brand has partnered with the andPOP-owned website to create a branded online indie music show.
Bomb Girls greenlit for second season
The wartime drama will be back on Global TV for another round, following a successful six-part series launch.
H&R Block takes another stab at curing “Tax Pain”
The tax preparation firm adds prices to its TV spots to entice customers.
