Canadians split on online brand interaction: study
Mike Sharma at Isobar Canada talks to MiC about how brands can best engage in the social media space after a TNS study is released.
The Canadian Cancer Society stops the backslide
The organization target 19- to 29-year-old smokers with the launch of its digital “Break it Off” campaign.
APTN comedy series tells fortunes online
Sketch comedy series Caution: May Contain Nuts target young men with a fortune-telling site promoting its third season.
M&M’s adds to its crew
The Mars Canada brand is promoting its new character, Ms. Brown, with a campaign launching in early February.
FDR Media looks to target ‘underserved’ ethnic markets
Sunni Boot weighs in on the importance of the media co’s new channels to the Canadian market.
iPowow Canada joins the conversation
The sponsor-driven platform launching in Canada links TVs with a second screen in real time.
Nissan Canada opens its virtual doors
The auto brand has created a YouTube showroom to entice consumers to further research its cars.
Deloitte makes its 2012 predictions
At a conference in Toronto, the research company released its forecasts in areas of technology, media and telecommunications.
Grolsch signs TIFF deal
The beer brand’s general manager tells MiC the new deal aligns well with its target of young urbanites.
Rogers to launch Citytv Saskatchewan
The media co has purchased SCN to expand its footprint in the market.
Hyundai gets positive
The auto co has launched five new TV spots to shift Canadian perception of the brand.
CBS Outdoor launches redesigned website
The new site allows clients to better plan outdoor ad campaigns with its interactive web mapping tool.
Big Bang Theory rises to the top spot: BBM, Jan. 2 to 8, 2012
The group of geniuses is back on top with the most viewers Thursday night, while CTV Evening News topped the weekly averaged show list.
Havas Digital brings Mobext to Canada
Kirk Cavell, who is heading the Canadian team, tells MiC why now is the best time for Media Contact’s parent company to bring the brand north.
OMD rebrands Montreal office
Cathy Collier tells MiC about the decision behind launching Touche!OMD and hiring Nicolas Marin as GM.
