OMD rebrands Montreal office
Cathy Collier tells MiC about the decision behind launching Touche!OMD and hiring Nicolas Marin as GM.
AToMiC: Rogers and L’Oreal Canada launch beauty series
L’Oreal Canada’s CMO tells MiC the launch of “Canada’s Best Beauty Talent” stemmed from sponsorship talks for Canada’s Got Talent.
Raising the Roof wants to make you look good
The charity organization uses humour for the first time in a series of spots for its “Toque Campaign.”
Canadian Young Marketers come to Cannes
The Globe and Mail‘s Andrew Saunders talks about ramping up Canadian participation at Cannes, as entries open for the 59th annual edition of the festival.
Adapt Media expands
The media co has signed a deal to rep iSIGN digital screens in Mac’s and Couche-Tard convenience stores, and added a new sales director.
Newfoundland & Labrador evokes childlike curiosity
The new chapter of the “Find Yourself” campaign includes awareness-building TV and tactical print and online ads.
Bell Media, Shaw sites in Canadian top 10 for video views
ComScore pegs the broadcaster-driven websites (channel inclusive) in the top 10 in Canada for total video views.
Republic of Doyle chalks up its biggest premiere
More than one million viewers tuned into the winter launch of the CBC drama, as well as the premiere of Dragons’ Den.
The LCBO hangs out
The retailer targets men who want a guy’s night in with its first digital-only campaign.
Comedy Network premieres new shows
The Bell Media channel debuts Key and Peele, I Just Want My Pants Back and Good Vibes, with advertising and sponsorship opps available.
Shaw Communications posts higher Q1 earnings
The company posted a first-time Q1 contribution from its broadcast division, Shaw Media.
Sears sits steady in the top spot: Media monitors, Jan. 2 to 8
The retailer continued to dominate in radio buys in both Toronto and Montreal.
M2 Universal keeps CBC
The media co has been awarded a new three-year contact with the pubcaster.
Arctic Air premieres to over a million
The CBC show starring Adam Beach nets almost as many viewers as Mr. D on Monday night.
Rogers launches Sportsnews
The new promo channel has local ad opps available in six markets across Ontario and Atlantic Canada.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
