MTV scores with two new original series
The premiere episodes of MTV Creeps and Jersey Shore at Sheena’s House rank high for the Bell Media channel.
Blog: Rebecca Shropshire at CES
The UM VP takes MiC to the show floor and talks about the rise of agency participation at the hot ticket event.
Canadian Tire finds a reason to stay indoors
The retailer shows consumers how its new line of fitness products can keep winter off their back.
FX Canada acquires Russell Brand talk show
The live comedy show, debuting this spring, will feature the British actor’s commentary on contemporary politics and pop culture.
Koodo’s unique take on travel rewards
The mobile brand has launched a Facebook contest that plays with the benefits of having long-distance friends.
Molson M’s artsy new positioning
The Molson Coors brand gives itself a different identity, launching a TV commercial to stake a unique spot in the beer market.
Tourism Whistler wants you to get away
The B.C. ski spot has launched its largest campaign to date, promoting a contest which offers a month-long sabbatical to one lucky winner.
Postmedia hires Olive Media president
Paul Godfrey tells MiC why Postmedia wooed Simon Jennings, and discusses the company’s Q1 results.
Corus posts higher Q1 earnings on TV revenue hike
Strong ad sales for its women’s specialty channels like W Network helped the broadcaster record a rise in revenue and overall profit.
CBC kicks off premiere week strong
The premieres of Marketplace and Mr. D both posted over one million viewers to start the pubcaster’s winter season.
Casale Media to rep TMXmoney.com
Opportunities on the financial website include standard and rich media banners.
Canadian Direct Insurance keeps advertising simple
The Western Canada insurance co and its agency Noise launch a series of spots poking fun at the pitch process.
Hockey rules the week: BBM, Dec. 26, 2011 to Jan. 1, 2012
CBC’s Hockey Night in Canada and the World Junior Championship kept Canadians on the couch during the holidays.
Sportsnet shoots and scores with viewers
The network drew their highest recorded number of viewers during Saturday’s Vancouver vs. Boston hockey game.
Walrus TV launches
The digital and television partnership with High Fidelity has ad and sponsorship opps available online.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
