Vampires, rock stars and practical jokers join Teletoon’s winter sked
My Babysitter’s a Vampire hits the youth channel’s lineup this January, alongside two new Canadian series and the debut of The Haunting Hour.
Ivivva Athletica gets in on the festive promotions
The Lululemon brand partners with Family.ca for its first holiday promotion to put its clothing in the hands of Canadian youth.
COMB launches upgraded navigation tool
The OOH organization announces the 2012 version of its measurement software with a flighting module to be added in January.
CRTC approves Bell Media’s ‘Bella’ channel
The new specialty will target young women with lifestyle-based programming.
Big Bang Theory on the up-and-up: BBM, Nov. 14 to 20
The genius crowd continues to rake in the numbers, with CTV Evening News coming out on top for the weekly averaged shows.
Mars Canada and the CTC win top Media Innovation honours at CMAs
The two companies nabbed Gold at this year’s awards, with digital work by Proximity and DDB.
Astral switches off the ordinary
The mediaco launches a consumer campaign to build awareness of its multi-platform offerings.
History to feature Canadian Pickers, Battle Castle in winter lineup
The popular series returns to the channel Feb. 27, along with military history factual Battle Castle.
An app to scratch from Yellow Pages Group
The company is promoting its deals site with a daily contest app.
Arctic Air and Mr. D topline the CBC’s winter 2012 primetime lineup
Other new shows on the pubcaster include Redemption Inc. and Sunshine Sketches of a Little Town.
GTAA launches new digital ad network
The digital advertising and wayfinding network has signed on clients including RIM and GE.
COA takes consumers ‘North’
The Caulfeild Apparel Group clothing line, available exclusively at The Bay, has launched with an OOH media buy.
University of Toronto sets the bar
With the help of agency JWT, the university launches a five-year campaign with a goal to raise $2 billion.
Sears Canada moves on up: Media Monitors, Nov. 14 to 20
The retailer tops the radio charts in Toronto and Montreal.
Notes from the Mediascape: Reebok and Crossfit enter another dimension
The sport and fitness brands break a Guinness World Record for the largest 3D painting in London.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
