App-etite: Rethink creates awareness with hunks
The charity launched an app that has near-naked men reminding women to touch, look and check their breasts.
RTOWN Communications to partner with Palmer Rogers Encore
The partnership will see the Frank Palmer-headed co provide RTOWN with business and financial management expertise.
Let The Morning Show begin
Launched yesterday, the Global news program debuts with a sweeping campaign.
MediaCom partners with Digital Launch Pad
The media co has signed on to produce the event, which seeks out new and hot web destinations.
Gorilla Nation to rep Spil Games
The advertising sales co expands its reach into the teen market with the new sites.
Laineygossip.com revamps
The re-designed blog site has been complemented with new advertising units.
TV chosen as top viewing screen: study
Canadians are traditionalists, preferring to watch shows on TV over mobile, tablet and computer according to the TVB study.
Esso buys big: Media Monitors, Oct. 3 to 9
The gas co is tops in Toronto, with the Montreal Gazette entering the list at #1 in Montreal.
Andrew Johnson and Barbara Shearer join Shaw Media
Citing ratings gains from reality series like Canadian Pickers and Outlaw Bikers, the broadcaster bolsters its factual content division.
Xaxis launches tool for video measurement
The WPP company has added a tool which allows advertisers to supplement their TV budgets with online video buys.
Mobile beats online advertising: study
The Dynamic Logic study finds mobile campaigns generate more awareness and purchase intent.
Novus Media expands into Canada
The OMG agency has set up an office in Toronto with Kevin McDonald, former Quebecor Media director, heading up the division.
Sapporo brings Japanese personalities to life
The beer brand aims to expand its reach beyond the sushi bar with a new interactive campaign.
Big Bang Theory back on top: BBM, Sept. 26 to Oct. 2
The genius crowd moves up from the previous week’s #2 spot with The Amazing Race following shortly behind.
Go Fae yourself: Lost Girl fans can influence the series
New web content and mobile apps give the series’ hardcore fans an outlet for their enthusiasm.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
