Government tops Toronto radio ad buys: Media Monitors, June 27 to July 3
The Government of Canada snags the spot from previous top buyer Rogers Hi-speed.
Top Chef Canada finale takes the cake
The season ender delivered record-breaking numbers for Food Network Canada.
Maxwell House brews optimism in Toronto
The coffee brand’s latest Optimism Cafe aims to create a positive emotional connection with 35- to 45-year-olds.
Pattison secures 12-year TTC deal
The deal includes new sponsorship opportunities, such as station and subway line naming rights.
Strategy seeks Media Director of the Year
The magazine announces an open call to nominate a media exec who has gone above and beyond this year.
Spotted! Newfoundland & Labrador brings Toronto east
The tourism co takes a fresh approach to promoting Canada’s easternmost province with an OOH exhibit projecting its natural landscape.
Dealfind builds C-suite
The Canadian group-buying site begins a $31 million expansion with a new CMO and CTO.
GroupM drops global ad growth forecast
The company’s report predicts total ad growth will be lower than originally forecast due to natural disasters and political turmoil in the Middle East.
Print and digital make best coupon strategy: study
The study from KubasPrimedia says the majority of consumers use both paper and electronic methods when getting their extreme coupon on.
NAPA Auto Parts goes behind the scenes at the Indy
The car part retailer partners with Cue Digital Media to create branded behind-the-motorsports webisodes.
Astral’s Boom explodes onto Ottawa airwaves
After the successful rebrand of Toronto’s EZ Rock into Boom FM last year, Astral gives an Ottawa radio station a spin.
How to market to women? Make life easier: study
The latest Nielsen study examines how brands should market to empowered, yet stressed, Canadian women.
Torstar sniffs out a younger crowd with The Onion
The Star Media Group president tells MiC about the launch and continuing plans to reach twenty-something readers.
App-etite: York U launches a portable plate of sites
The GTA-based university aims to make interactions simple with a series of apps for BlackBerry, iPhone and Android.
Combat Hospital makes a shining debut: BBM Canada, June 20 to June 26
The Canadian drama series draws the highest numbers for the week, with CTV Evening News coming in close behind with a four-night win.
