Digital catch-up and what brands can learn from Bieber: NXNEi
MiC talks to agency heads at NXNEi on filling gaps in digital and why demographics no longer exist.
Skatoony expands online game with second season
A second season of the Marblemedia show on Teletoon brings an expanded online multi-player game and two iPad apps.
Tackling measurement challenges
IAB Canada research director Steve Rosenblum blogs day two of the Audience Measurement 6.0 Symposium in New York City.
Sirius shows its face for music
The radio broadcaster launches a game-based campaign aimed at ramping up its social media presence.
2012 CASSIES announce call for submissions
The awards show based on proven business effectiveness is back with a streamlined online entry process.
Spotted! Swiss Natural hoops for a cause
The vitamin manufacturer shows people how to shake their hips in support of Breakfast for Learning.
Rogers Hi-Speed takes top spot with big radio buy: Media Monitors, June 6 to 12
The internet provider nabs the #1 spot in Toronto, while the government returns to the top position in Montreal.
Courvoisier curates collections
The Fortune Brand cognac reaches out to the arts community with a program that showcases artists’ work in an OOH campaign.
Banff debates loosening foreign ownership TV rules
A panel at the Banff World Media Festival tackles the thorny question of separating carriage and content to protect cultural sovereignty.
Capital C wins two
The MDC-partner agency announces wins with Toshiba Canada and Holt Renfrew.
Teletoon orders five new shows
The network has also renewed three others as it hammers out its TV schedule.
SAY Media creates online magazine
The Montreal-based agency hopes to give clients a wider range of custom ad options through xoJane.com, helmed by editor-in-chief Jane Pratt.
The Score secures Copa America
The sports network signed a deal securing digital and broadcast rights for the tournament.
The changing world of measurement
IAB Canada research director Steve Rosenblum blogs day one of the Audience Measurement 6.0 Symposium in New York.
Video: CBC celebrates with Schneider
The network gears up for its 75th anniversary with a Maple Leaf Foods partnership.
