Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
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McDonald’s dominates AdEase Radio for fourth week
Toyota ranked second, experiencing an increase in combined occurrences from the previous week.
All-Canadian social media platform to launch this fall
Gander is being built and hosted in Canada and promises to protect users’ privacy.
Safehaven bets on publishers to carve a niche in the charity marketplace
The organization’s latest campaign uses sponsored content and collabs with influencers and disability advocate Lindsey Mazza.
Tinder’s new tech helps users swipe left on problem bots
The app launched its first-ever Canada-exclusive campaign for the rollout of Face Check.
Film distributors ask CRTC for feature presales incentive
Commissioners also heard arguments for increased fair market access for BDU competitors like Telus and Eastlink
Kids Help Phone rolls out split-strategy campaign
Messaging and channel mix are tailored to reach both the youth who need the service and adults who can support it.
Hamilton Tiger-Cats and Porter Airlines sign partnership
The airline will launch a number of brand initiatives and fan experiences as it becomes the team’s official carrier.
Canada rescinds digital services tax to restart trade talks with U.S.
The move follows U.S. President Donald Trump’s abrupt halt on negotiations.
Why Astro Yogurt is amplifying its OOH and social media presence
The brand says it is modifying its media mix to emphasize mid-funnel strategies.
Buy-Canadian sentiment is growing and here to stay: survey
In-store displays and TV ads are the most trusted platforms for reinforcing Canadian identity, the poll found.
Cineplex’s longtime president and CEO to retire
Ellis Jacob has led the company since 2003.
Rona gives away ad space to support local businesses
The initiative includes visibility on OOH, radio and social networks.
CRTC hearings: Old regulatory models stifle innovation, Google argues
Plus, Corus, Rogers and Bell make their cases during the first week of hearings.
Corus, Rogers talk commercial disputes at CRTC hearing
Rogers is seeking less regulatory burden, but Corus has argued that regulation is needed in a transitional time for the sector.
Bell defends commercial interests of BDUs at CRTC hearing
The proceeding around market dynamics in the broadcasting system kicked off with talks on conflict resolution and barriers for indie players.
