The path to identity solutions in a post-cookie world
It’s time to tap into the innovation and collaboration that’s helping brands refocus on strategy
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IPG and TikTok give brands access to creator culture
The new Creator Collective connects brands with creators to advise, plan and execute campaign strategies.
GE sponsors CF Montreal to extend support of Canadian soccer
The appliance maker is also an official partner of the Toronto FC and the Vancouver Whitecaps.
Abacus Growth launches measurement tool based on client data
The new tool shields clients from a reliance on cookies and pixels while informing on attribution and ROAS.
How Clorox bought media around a new on-the-go consumer
Media Experts built awareness and consideration in the brand’s largest national campaign in recent history.
Future Focus 2021 and the age of assisted commerce: report
iProspect’s latest report highlights the coming-of-age of assisted commerce and how it benefits brand advertising.
Latest database examines on- and offline behaviour during COVID-19
Vividata’s SCC Metrica Fusion Database combines consumer survey data and passive digital measurement analysis.
Corus’ revenue inches back up to pre-pandemic levels
Continued ad-revenue recovery in TV is helping recovery, as are increases in its subscription business.
Postmedia revenue down another 21% in Q2
The publisher expects advertising declines to continue throughout the rest of 2021.
Behind the Buy: How Tims supported Roll Up The Rim’s digital transition
The cupless contest increased digital spend and prize pool to encourage adoption of the digital format (and the QSR’s mobile app).
ICYMI: Unilever launches North American review
Plus, Quebecor relaunches ad division and TSN expands its 5G interactive NHL broadcasts to the Leafs.
Jim Pattison Broadcast Group rebrands as Pattison Media
The company’s new brand, which comes with a local business revitalization program, aims to reflect the digital side of its business.
How PinkCherry gets impact in regulated media
The online retailer self-manages media to navigate the complexities of the sexual health and wellness market.
Horizon develops multichannel campaign to fight Asian hate
The agency joins effort against racism with a PSA campaign spanning Canada and the U.S.
Mitsubishi chooses Jan Kelley as AOR
The agency will lead both brand communications and media for the automaker as it adopts a digital-first marketing strategy.
CTV sweeps top five national TV rankings: Numeris
Police and hospital dramas, along with NHL hockey, stay popular in most markets.
