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The path to identity solutions in a post-cookie world

It’s time to tap into the innovation and collaboration that’s helping brands refocus on strategy

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TikTok mobile

IPG and TikTok give brands access to creator culture

The new Creator Collective connects brands with creators to advise, plan and execute campaign strategies.

GE Appliances Canada-GE Appliances Canada Extends Support of Soc

GE sponsors CF Montreal to extend support of Canadian soccer

The appliance maker is also an official partner of the Toronto FC and the Vancouver Whitecaps.

data stream

Abacus Growth launches measurement tool based on client data

The new tool shields clients from a reliance on cookies and pixels while informing on attribution and ROAS.

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How Clorox bought media around a new on-the-go consumer

Media Experts built awareness and consideration in the brand’s largest national campaign in recent history.

assisted commerce

Future Focus 2021 and the age of assisted commerce: report

iProspect’s latest report highlights the coming-of-age of assisted commerce and how it benefits brand advertising.

research (1)

Latest database examines on- and offline behaviour during COVID-19

Vividata’s SCC Metrica Fusion Database combines consumer survey data and passive digital measurement analysis.

corus

Corus’ revenue inches back up to pre-pandemic levels

Continued ad-revenue recovery in TV is helping recovery, as are increases in its subscription business.

PJT-Andrew MacLeod-6

Postmedia revenue down another 21% in Q2

The publisher expects advertising declines to continue throughout the rest of 2021.

RUTR

Behind the Buy: How Tims supported Roll Up The Rim’s digital transition

The cupless contest increased digital spend and prize pool to encourage adoption of the digital format (and the QSR’s mobile app).

radio

Jim Pattison Broadcast Group rebrands as Pattison Media

The company’s new brand, which comes with a local business revitalization program, aims to reflect the digital side of its business.

PinkCherry_AfterHours.CA.ALT.SITU

How PinkCherry gets impact in regulated media

The online retailer self-manages media to navigate the complexities of the sexual health and wellness market.

stopasianhate

Horizon develops multichannel campaign to fight Asian hate

The agency joins effort against racism with a PSA campaign spanning Canada and the U.S.

gooddoctor

CTV sweeps top five national TV rankings: Numeris

Police and hospital dramas, along with NHL hockey, stay popular in most markets.