The path to identity solutions in a post-cookie world
It’s time to tap into the innovation and collaboration that’s helping brands refocus on strategy
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Ratesdotca goes mass with first-ever brand campaign
The comparison shopping service has embarked on a five-year strategy to build awareness.
Spotify launches another playlist sponsorship opportunity
Canadian advertisers now have access to display, audio, and video ad opportunities through the personalized playlist’s 12 billion streams.
How to get ‘contextual signalling’ ready for a cookieless world
IAB outlines contextual advertising’s pivotal role in a cookieless landscape to help advertisers get ahead.
Telcos boost radio investment in Toronto: Media Monitors
Fido buys big, online grocer Goodfood hits the top spot in Toronto, and insurance providers make a mark in Montreal.
People Moves: Torstar picks a GM for Marketing 360
Plus, Samsung Ads hires new lead for Toronto and Chicago sales teams and Sports-Media Marketing brings on a new senior client lead.
Pinterest tailors first business marketing campaign to advertisers
To compete in a competitive global ad market, the social platform is highlighting strength in categories including beauty, auto and finance.
Open Farm signs on with the Blue Jays
The premium pet food brand is betting on Blue Jays baseball to solidify its community ties.
Ogilvy Media and GroupM join forces in Quebec
The strategic alliance supervised by Julie Kerr is positioned to bolster business add growth in the Quebec market.
ICYMI: Google’s FLoC is now open for testing
Plus, Spotify acquires a Clubhouse competitor and Hivestack further extends its reach in U.S.
DTC brands find success in TV: study
Four-year study shows that DTC brands continue to reap traffic-driving benefits of TV even when not on the air.
Molson and Sportsnet to broadcast HNIC in seven languages
The official beer of the NHL builds on its community-focused approach to sponsorship by bringing hockey to a bigger audience.
