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The path to identity solutions in a post-cookie world

It’s time to tap into the innovation and collaboration that’s helping brands refocus on strategy

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Ratesdotca goes mass with first-ever brand campaign

The comparison shopping service has embarked on a five-year strategy to build awareness.

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Spotify launches another playlist sponsorship opportunity

Canadian advertisers now have access to display, audio, and video ad opportunities through the personalized playlist’s 12 billion streams.

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How to get ‘contextual signalling’ ready for a cookieless world

IAB outlines contextual advertising’s pivotal role in a cookieless landscape to help advertisers get ahead.

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Telcos boost radio investment in Toronto: Media Monitors

Fido buys big, online grocer Goodfood hits the top spot in Toronto, and insurance providers make a mark in Montreal.

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People Moves: Torstar picks a GM for Marketing 360

Plus, Samsung Ads hires new lead for Toronto and Chicago sales teams and Sports-Media Marketing brings on a new senior client lead.

Pinterest Is A Visual Discovery Engine For Ideas Like Dinner Recipes, Home And Style Inspiration, And More

Pinterest tailors first business marketing campaign to advertisers

To compete in a competitive global ad market, the social platform is highlighting strength in categories including beauty, auto and finance.

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Open Farm signs on with the Blue Jays

The premium pet food brand is betting on Blue Jays baseball to solidify its community ties.

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Ogilvy Media and GroupM join forces in Quebec

The strategic alliance supervised by Julie Kerr is positioned to bolster business add growth in the Quebec market.

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ICYMI: Google’s FLoC is now open for testing

Plus, Spotify acquires a Clubhouse competitor and Hivestack further extends its reach in U.S.

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DTC brands find success in TV: study

Four-year study shows that DTC brands continue to reap traffic-driving benefits of TV even when not on the air.

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Molson and Sportsnet to broadcast HNIC in seven languages

The official beer of the NHL builds on its community-focused approach to sponsorship by bringing hockey to a bigger audience.