Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
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Hamilton Tiger-Cats and Porter Airlines sign partnership
The airline will launch a number of brand initiatives and fan experiences as it becomes the team’s official carrier.
Canada rescinds digital services tax to restart trade talks with U.S.
The move follows U.S. President Donald Trump’s abrupt halt on negotiations.
Why Astro Yogurt is amplifying its OOH and social media presence
The brand says it is modifying its media mix to emphasize mid-funnel strategies.
Buy-Canadian sentiment is growing and here to stay: survey
In-store displays and TV ads are the most trusted platforms for reinforcing Canadian identity, the poll found.
Pizza Pizza shifts media focus for ‘Canada’s Pizza Heritage’ moment
Media Experts led paid media for pre-Canada Day spot.
Cineplex’s longtime president and CEO to retire
Ellis Jacob has led the company since 2003.
Rona gives away ad space to support local businesses
The initiative includes visibility on OOH, radio and social networks.
CRTC hearings: Old regulatory models stifle innovation, Google argues
Plus, Corus, Rogers and Bell make their cases during the first week of hearings.
Corus, Rogers talk commercial disputes at CRTC hearing
Rogers is seeking less regulatory burden, but Corus has argued that regulation is needed in a transitional time for the sector.
Bell defends commercial interests of BDUs at CRTC hearing
The proceeding around market dynamics in the broadcasting system kicked off with talks on conflict resolution and barriers for indie players.
Google urges ‘restraint’ in CRTC’s online regulation
Plus, APTN raised concerns about the level of collaboration within the Canadian media industry.
Reese’s celebrates Thunder’s NBA win with DOOH push
The campaign tips off by introducing OKC player and Montreal native Luguentz Dort as the new brand ambassador.
Subaru remains at the top: AdEase TV
The automaker’s 2025 Forester campaign helped it maintain the lead in the ranking for the week of June 16 to 22.
Toronto.com relaunches as hyper-local lifestyle site
The Torstar-owned platform’s ad formats will include digital display, pre-roll, programmatic, newsletter and sponsored content.
Corus’s Q3 revenue drops 10% as ad revenue falls
TV revenue decreased by 11% while radio revenue fell 1%.
