johnBoynton

Finding the North Star: A conversation with John Boynton

The Torstar CEO opens up about the company’s possible new direction in the hours following its acquisition announcement.

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Postmedia announces further layoffs

Approximately 40 unionized positions from Unifor and CWA Canada have been cut.

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Fall TV ’20: CBC showcases returning series, promotes flexibility for buyers

Despite production delays and some uncertainty, execs say the schedule is “fairly firm” and but it can adapt to a ‘just in time’ buying model.

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Bell Media looks ahead to summer on CTV and TSN

Some sports, such as PGA Tour golf and NASCAR, will return to airwaves, albeit without live audiences.

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9-1-1 finale takes it: Numeris

Some of the most popular shows of the spring have now concluded for the season.

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Government reduces radio spend, auto still high in Toronto

Plus, some categories in Montreal are starting to pick up once again.

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The Beer Store goes digital for a social distance-friendly campaign

A custom Spotify playlist is at the heart of the lighthearted “I Owe You a Beer” campaign.

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Calling all agencies: AOY kicks off first entry phase

In light of the pandemic, strategy has made criteria changes to a couple categories.

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Torstar to be sold

NordStar Capital will take the company private, with CEO John Boynton staying on.

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Hudson’s Bay forgoes a traditional media buy to plug its iconic stripes

The iconic pattern can be used to adorn clothing and decor within the popular Animal Crossing game.

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Neo-Traffic drops the ‘Traffic’

As it expands into gas station advertising and gym advertising, the OOH vendor says it’s time to broaden its horizons.