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CRTC grants must-offer status to OUTtv in English markets

Issued by the CRTC as part of the channel’s licence renewal, the decision still falls short of a request for must-the status in both official languages.

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Nielsen’s new tool tracks how programs perform in the streaming era

The Gracenote ID Distribution System helps creators and advertisers understand how “discoverable” a program is across linear and digital platforms.

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Online audiences are flocking back to travel sites

However, Comscore’s research found that platforms with information about destinations have a much higher reach than those used to actually book trips.

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Ineo signs deal to market DOOH to Adapt’s clients

The partnership will boost Ineo’s presence in Toronto.

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Canadians are open to ad-supported streaming, but they have some requests

Research from The Trade Desk looks at how new consumption habits need to come with new ad strategies.

Corus Entertainment Inc--THE MOST ESTEEMED CULINARY COMPETITION

Royale, Glad and KitchenAid among the new sponsors for Top Chef Canada

Nine sponsors will activate with a mix of product integration and prizing.

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How Kraft Heinz is leveraging digital for back-to-school

Programmatic ads and a social push are being used to promote a new platform for parents looking to save time and money.

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LCBO uses AR to make the Summer Hot List more immersive

The liquor retail outlet layered the technology onto its traditional media plan, creating a virtual store young customers could explore.

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Lisa LaFlamme let go from CTV

Omar Sachedina will now anchor CTV National News after a “business decision” by Bell Media left the former host feeling “blindsided.”

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Quesada sponsors Canada Soccer

The partnership will see Quesada develop soccer-related contests and themed menu items.

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Wireless carriers maintain strong radio buys: Media Monitors

Chatr and Virgin Plus continue to top the lists in both Toronto and Montreal.

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Organic revenue grows by 8.2% at Dentsu in Q2

The company plans to have half of its revenue come from its data- and tech-driven offerings.

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Nearly half of Canadians game every day

A Dentsu Canada study finds that 48% of gamers say they have purchased a brand after seeing or interacting with that brand in-game.

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The CMDC appoints six new board members

Each new member is a key industry leader.