Streaming is mainstream. Has your media mix caught up?

From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.

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Subway taps nostalgia with Netflix partnership for Happy Gilmore 2

The brand aims to increase foot traffic by capitalizing on Canadians’ emotional attachment to the film franchise.

Spotted! Clearly Canadian brings patriotism to the streets with fridge kiosk

Developed by Influence Marketing, the street-level sampling activation is designed for social sharing.

Corus Entertainment to shut down five children’s channels

Nickelodeon, Disney XD, Disney Jr., La Chaine Disney and ABC Spark are set to close on Sept. 1.

Nearly half of Canada watched the Stanley Cup finals: Numeris

Having five Canadian teams in the playoffs was a big draw for viewers.

Spotify upgrades ad platforms to target podcast listeners

New features enable advertisers to reach podcast audiences through Spotify Ads Manager and Ad Exchange.

UM Canada gives back on 8th annual Impact Day

This year, the Toronto agency supported hunger and the unhoused in the city as well as Canadian Blood Services.

Awards programs respond to case credibility challenges

Issues related to AI-generated content and synthetic media prompted the withdrawal of some awards at the 2025 Cannes Lions.

CFL names ToonieBet official sports betting and casino partner

The deal also gives the platform use of official CFL data and statistics as well as being the league’s odds provider.

YouTube overtakes Spotify as preferred podcast platform in Canada: report

Triton Digital’s new data reveals growing popularity of podcasts, shifting platform dynamics and evolving listener habits.

Chef Bombay launches first ever ad campaign after 25 years

The first phase of the campaign focuses on short-form social video, with broader media placements planned for fall.

Belairdirect takes to the outdoor concert stage this summer

The insurance company has inked a three-year deal with Toronto’s Budweiser Stage and renewed its partnership with Osheaga.

WPP reports Ogilvy, media business hit by weak first-half ad spend

The global media giant slashed its forecasts for the first half of 2025 due to lower client spend and net new business.

McDonald’s leads rankings, Rona makes big leap: AdEase Radio

QSRs and home reno stores dominate the ranking for the week of June 30 to July 6.

Behind the Buy: Sleep Country’s biggest media spend in 30 years

The new campaign, starring Eugene Levy, uses connected TV and YouTube to reach a wider audience.