PowerPlay to sponsor the Ottawa Black Bears
The brand seeks to increase its awareness and audience in the city.
CES 2025: Noah Vardon dives into the tech that stood out this year
The OMG exec summarizes some of the biggest trends for media on display at the electronics convention.
Competition Bureau sues Rogers for misleading ads
The Bureau alleges that Rogers falsely promoted unlimited data for mobile plans that actually do have data limits.
Amid continued rev declines, Corus expands multi-year agreement with Bell
As part of the deal, Flavour and Home will be available on Stack TV.
Canadian Blood Services shifts media account to Cairns Oneil
The agency will help launch a new brand platform and campaign for the organization this year.
CES 2025: The rise of Affectionate Intelligence
MiC correspondents on the ground at CES saw AI being used in ways that intend to make people’s life better.
Sephora becomes the first founding partner and official beauty partner of Toronto Tempo
The partnership includes activations, social integration and in-stadium promotion.
Spotted! Heineken brings back Route 0.0 after first iteration boosted sales
The first activation was launched early last year to reach people who reduce their alcohol consumption in January.
Media Moves: New execs at Snapchat and Cogeco
While the social platform fills new creator partnerships position in Canada, while the media co. names president.
Predictions 2025: Scott Stewart urges industry to walk the responsible media talk
Media in Canada continues its look into the future of media, with the help of industry leaders.
Why digital-born Endy is investing in print media
The Sleep Country-owned brand will publish a full-page ad in the Globe & Mail for the first time.
Users look to exit Meta platforms after fact-checking program cut
According to Google Trends, there’s been a surge in searches on how to remove the platform permanently.
Predictions 2025: Sean Dixon on cookie loss and cross-channel reach
Media in Canada continues its look into the future of media, with the help of industry leaders.
Reddit brings ads to its AMA format
The social network has also added a tool for brands to discover trending conversations on the platform.
More Canadian youth are watching TV in their second language
According to a new MTM report, about 30% of English-speaking respondents in the Atlantic region consume content in French.
