Cossette Media appoints new leadership in Quebec
As longtime execs retire, the agency looks to the talents of the next generation including Sophie Labarre and Marie-Christine Simard.
Canadian media industry reacts to Comscore’s SEC settlement
The digital measurement company has settled charges and says it’s ready to move on, but Canadian buyers says this speaks to a bigger issue.
Messaging apps to reach 2.52 billion people this year: study
WhatsApp is driving global growth, while the app remains niche in Canada.
Former GroupM director joins Publicis Media’s leadership
With Whitfield, the agency can now better position its investment practices for 2020, says SVP Jeff Thibodeau.
Emmys a hit for CTV, but viewership down overall
Canadian audiences didn’t tumble like they did in the U.S., possibly the result of plenty of homegrown nominees.
Twitter’s former partnerships lead moves Nextdoor
Christopher Doyle has been made country manager for Nextdoor, a hyper-local socializing app.
Toyota rises to the top: Media Monitors
Tim Hortons, CTV and auto manufacturers continue to dominate the top-three, spending in both Toronto and Montreal.
How Twitter plans to Run This Town
The indie film based on the life of an infamous Canadian mayor has entered into a unique partnership with Twitter.
Francine Marcotte says good-bye to Cossette Media
After nearly four decades the SVP announces her retirement, offering some insight into what’s changed, and what will always be true about the industry.
OK Tire signs exclusive deal with Hockey Canada
The four-year partnership builds on the auto retailer brand’s efforts to support local hockey across the country beyond sponsorships.
Pierre Marcoux on his new venture and the future of B2B media
The former TC president of media opens up to MiC on how he knew it was time to go his own way – and how to find sustainability.
DHX Media rebrands to Wildbrain as c-suite shuffle continues
New CEO Eric Ellenbogen said Monday the rebrand is meant to embody the “entrepreneurial culture” that its YouTube network WildBrain represents.
Alexa, lis-moi les nouvelles
Analytics firm eMarketer has upgraded its forecast for the Canadian smart-speaker market thanks to a key new skill.
Italian tourism campaign shifts from B2B to B2C
Brand Grow has expanded the Tourism Board’s buy to OOH and digital, while still incorporating print to attract affluent lifestyle travellers.
ICYMI: BT shakes up format, Novus president empowers women
Plus, the Food Network and Cooking Channel line up a hefty offering for Halloween.
