Canadians increasingly view TV content in other languages: study
Those who seek content in languages other than English and French are more likely to find it on OTT.
Spotted! Casper turns the lights down low
The sleep company is doing its best to tackle light pollution head-on with a creative new OOH campaign.
Upfronts ’19: CTV, Discovery and more unveil Canadian pickups
New series coming to CTV include docuseries Pop Evolution and dramas Albedo and The Transplant.
Quebec’s oldest weekly to transition to monthly
The Stanstead Journal promises to come back for a monthly edition, but Quebec has seen a number of its papers shuttered.
Many of Canada’s top agencies decline in billings: report
Despite modest decreases, one Canadian shop has a higher market share than some agency groups all together, and one grew its billings by 20%.
KO staffs up as its mission to rebuild Elle Canada takes shape
With a handful of new sales and editorial hires, the magazine brand’s new parent company envisions far more custom content in its future.
Hershey goes fully cinematic to promote new ASMR film
It’s a Requiem for a Peanut Butter Cup: Hershey’s unique new film is getting the Hollywood treatment with its media plan.
Upfronts ’19: Corus pairs with Complex in digital push
While much of its social content has courted female audiences in the past, Corus is now making sure young men are also served with relevant content.
Domestic auto industry on the rise: Media Monitors
Nissan rose in Toronto radio market, while Bell Internet-TV made a big purchase in Montreal.
Online ad spend per user has doubled in nine years: study
Programmatic and mobile are driving major increases in ad spend.
People Moves: MediaCom, iGotcha Media and more
Plus, Noise Digital strengthens the programmatic, creative, data and ad tech teams in Vancouver.
Upfronts ’19: Lineups for HGTV, Food Network Canada and more
Plus, the future of Adult Swim takes shape.
Upfronts ’19: Corus pairs with Amazon for multi-channel online offering
StackTV will see specialty channels including Food Network Canada, HGTV Canada, W Network offered for the first time outside of a traditional cable package.
Blog: What does it really mean to be a partner?
Reflecting on the recent C2 conference in Montreal, Initiative’s Emily Douglas reflects on the cynicism – and the hope – spawned from the event.
Disney taps Corus for Star Wars campaign
A multiplatform effort promotes the new Star Wars theme park with a vacation giveaway and customized content.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
