CCMA Awards moves to Global from CBC
The deal will include multi-year exclusive broadcast rights to the ceremony, on multiple platforms.
Havas staffs up in accounts and tech
Mike Cortiula will manage buying for Reckitt Benckiser, while Jonathan Dick will lead programmatic efforts.
Stingray shifts its monetization model
Ryan Fuss gives a peek into the company’s advertising ambitions.
Bell, Quebecor carriage dispute escalates
Quebecor is reportedly set to pull its TVA Sports channel from Bell TV at 7 p.m today, coinciding with the first game of the NHL playoffs.
PHD takes Grand Prix at Internationalist
Among global networks, PHD took home 30% of all hardware.
Another week on top for 9-1-1
Global’s first-responder drama drew 2.23 million viewers in English Canada.
Cue bolsters its exec ranks
The digital media co has hired its first CRO and promoted two within its own ranks.
Spotted! Pizza Pizza temporarily changes its colours
One central Winnipeg location is making a splash to court fans of the Jets.
True Media staffs up amidst Canadian growth
Three new hires will join the ranks as the independent agency tackles assignments from Lakes of Muskoka Brewery and Turkey Farmers of Canada.
CBC cancels Street Legal reboot after one season
The pubcaster, which saw big views for new series such as Coroner and Burden of Truth, couldn’t find the same magic with the reboot.
Spotted! The Grand Tour hits Toronto (sort of)
Hosts Jeremy Clarkson, Richard Hammond and James May couldn’t be at the activation, but they were there in hockey-themed spirit.
RBC buys on top: Media Monitors
The financial institution knocked the top players out in both Montreal and Toronto.
Traditional ads viewed more favourably: study
Plus, Canadians have a precarious relationship with influencer marketing.
M32 Connect makes a big move in Ontario
The digital network has added hundreds of community newspapers, with circulations as high as 160,000, to its digital roster.
Growth and losses in Canadian ad spend to stabilize: Report
Digital will continue to grow as other media see losses, but the rates of loss and gains have become more consistent, according to Zenith.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
