Cue Digital partners on new mobile ad format
Ad-tech company Polar will bring its Boost Box technology to Canada.
Barb Williams to join CBC as EVP
Williams, who announced her retirement from Corus Entertainment in October, will assume the new role in May.
Can you hear me now? Smart speakers in Canada
Audience Insights looks at the rise of smart speakers, which brands are most popular and what hurdles lie ahead.
GroupM ushers in a new global exec
WPP’s media investment arm has tapped a longtime researcher for the new position.
Users stable, revenue climbing for Snap in Q4
The strong quarter led to a jump in the company’s stock.
Alain Desormiers on what makes an innovator
As the Touché! and PHD CEO accepts his Innovator of the Year title, he reflects on how his agencies are keeping current.
The Good Doctor takes the top: Numeris
Fellow medical drama New Amsterdam was not far behind.
CTV sets phase two of midseason, expands The Launch
Plus, World of Dance and Station 19 return to midseason.
Ad growth steady for Google in Q4
Meanwhile, the company’s hardware and cloud services are pulling in significantly more money than last year.
How did VW’s look into the future play out?
A cunning strategy, or a confusing stunt? MiC dives into Volkswagen’s plan, and whether it paid off.
Sunwing reroutes to the top: Media Monitors
Travel services continued to play well in both Toronto and Montreal.
Super Bowl views continue to trend down
Ratings have fallen by more than 41% since 2016.
Touche on top, Havas on the rise: RECMA
This year’s top four agencies was almost completely flipped from last year’s list.
Spotify gets more granular with targeting
Spotify Ad Studio can now target listeners based on behavioural activity.
Civilized to produce broadcast, digital content for the canna-curious
Partnership will develop cannabis-inspired culture and lifestyle programming for broadcast and digital media platforms
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
