Media AOY Bronze: Cossette Media plays the long game
Cossette Media is shifting from being ‘an agency to a partner with more strategic value,’ says Joseph Leon, president of Vision7 Communications.
Barb Williams to retire from Corus
The veteran broadcasting exec is exiting Corus Entertainment at the end of the month.
Media AOY Bronze: PHD Canada digs deep into data
The media agency is looking to the future with a bevy of new hires and clients.
Media AOY Silver: OMD Canada amps up solution arsenal
OMD Canada’s CEO Cathy Collier says the media agency is focused on making ‘better decisions faster’ this year and beyond.
Which agencies made the most acquisitions this year?
A normally low-key agency group made the biggest single acquisition of the year.
Lacoste combines digital and in-store for first original Canadian campaign
The brand chose to focus on more personalized experience in order to help the campaign feel “more local.”
Spotted! Tangerine defies gravity at Yonge-Dundas
The bank has officially kicked off the media buy around its Toronto Raptors partnership.
RBC reigns supreme in Montreal, Toronto: Media Monitors
Banks, credit unions, mortgage and financial services were the top category in the Toronto market.
Amazon dominates the online shopping journey: study
A report by Catalyst looks at the changing e-commerce landscape and how marketers plan to keep up.
COMMB hires DOmedia for OOH planning software
The two companies are building a new analytics suite that includes granular audience data.
Telus comes out on top at OOH Showdown
McDonald’s, Visa and Adidas were also among the big winners for experiential, place-based and more out-of-home categories.
Quebecor extends STL partnership to 2034
The partnership will see Quebecor Out of Home manage advertising for more than 300 buses in the Quebec city of Laval.
Hotspex acquires Wave Digital Media, creates new division
Wave’s Josh Rosen explained an acquisition by a market research firm allows the company to work with a wider variety of partners.
Many magazine readers still opt for print: study
Plus, community papers have less reach in Quebec.
TV earnings steady for Corus this quarter
Profits for TV also saw a year-over-year increase.
