Instagram gives brands longer Stories
Advertisers can now add up to three stories, giving users 45 seconds of content.
News and social app usage up, sports and gaming down: study
Analytics firm Flurry looks at which app categories are getting the most and least attention from users.
Canadian speed skater goes crypto for sponsorship
Ted-Jan Bloemen will provide content for VR company Ceek and the ONG social network during the Olympics in exchange for cryptocurrency.
Home to Win welcomes four new sponsors
Six brands from previous seasons will also return for broadcast integration and digital vignettes.
Graham Moysey on his new role at IPG
The media veteran is about to get his first taste of agency life.
Facebook tracks North American daily user declines
The company’s ad revenues grew last quarter, but time-spent has dropped.
Graham Moysey replacing Harvey Carroll at IPG Mediabrands
The former head of international at AOL officially takes over as CEO Feb. 12.
Tangerine becomes the Raptors’ official bank
Scotiabank positions its subsidiary as part of a wide-ranging deal with MLSE.
How French and English Canadians’ media habits compare
The Francophone version of MTM’s Technology Through the Ages study shows reaching millennials in French Canada is a different ballgame.
Volkswagen communes with La Vraie Nature
TVA’s popular Sunday show co-brands with the automaker’s family-friendly SUV.
CTV sweeps the top-five: Numeris
Big Bang took the top, but the top-five also saw a mix of sports, drama and comedy.
Can you guess how much radio we listen to?
An Ipsos study shows industry types can underestimate Canadians’ appetite for traditional media.
Jay Switzer remembered
Friends and former colleagues recall their time with a giant in Canadian television and film.
Metro dives into custom content
The grocer has issued different “magazines” throughout the seasons, tailoring it to specific food trends throughout the year.
MTM tracks media, tech use among age groups
A large-scale survey of boomers, seniors and millennials paints a picture of how media is adopted by English-speaking Canadians.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
