Spotted! Toronto’s pop-up pasta party
To promote its new Riserva line of pasta sauces, Classico has undertaken its first OOH stunt, making a Midtown Toronto home into an Italian restaurant experience.
Media Director of the Year nominations extended
Nominate your candidate by June 26.
Online video penetration flat: study
The number of Canadians watching online video hasn’t changed since 2015, although those who do watch are watching more.
Last day for early bird entries for the MIAs
Entries for the 2017 show, which has undergone a refresh in judging criteria and added new categories, will still be open until July 14, but entrants today will save on submission fees.
Metroland Media unveils web rebrand
The site is now optimized for mobile with a focus on story pages as the “new homepage” of local news sites.
Rodney Perry to lead [m]Platform Canada
The former Xaxis Canada leader has also named the agency heads that will work with him as the division is formalized in the market.
ICYMI: CBC and Twitter ink Olympic deal, plus people moves
Plus: Breakfast Television will welcome a new West Coast host.
The nitty gritty of the Heritage Committee report
All the major recommendations the government must now consider.
Outfront Media acquires Dynamic Outdoor
The 100% digital acquisition is key to driving growth in outdoor advertising, Outfront’s Canadian SVP told MiC.
An intense brief leads Jose Cuervo to 4DX
Engaging excitement seeking millennials is the goal for a new campaign targeting moments of high intensity.
Douglas Knight on the business of building community
After announcing his retirement, the president of St. Joseph Media says change is constant, but the last decade has been a big challenge.
CRTC grants five new licenses for Indigenous communities
Following the launch of the new stations, the CRTC will initiate a review of its current Indigenous radio policy.
How two Young Lions used digital media to get millennials talking politics
Jessica Burnie and Elizabeth McPhedran harnessed chatbot technology to take a campaign from awareness to action.
Canadian ad market to grow by 4.2% in 2017: report
New numbers from Magna forecast a slowing of global ad revenue growth for 2017.
Why D’Italiano is singing a more digital tune
The bread brand has launched a live stream operatic ad, the latest in a series of promotions since becoming more digitally focused last fall.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
