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TikTok experiments further with shopping

Could demand for the feature – and TikTok activity from older generations – take off in Canada?

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New IPG brand subsumes Cadreon

The new unit, Matterkind, will focus on buying through a “channel-less” approach, optimizing through audience data instead.

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How Spotify’s first quarter during the pandemic fared

Advertising, particularly programmatic, was hit hard, but the company says its freemium model is a big benefit.

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Could COVID slow smartphone sales, but increase data speeds?

For the first time, Deloitte has altered some of its TMT predictions mid-year. Here are the ones that will affect media.

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Auto ads up on radio, financial services decrease: Media Monitors

As provincial governments gradually decrease their buys, some categories are ramping up while others continue to shrink.

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Study shows newspaper brands reaching fewer Canadians

Most readers consume their content across multiple platforms, but overall reach is declining very gradually.

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Inside TD’s homebound sponsorship play

Big in-person events are out. Here’s how TD’s evaluating sponsorships going forward.

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TV viewing in lockdown: What to do about weekends?

Viewers aren’t going out on Saturday nights anymore – how can brands capitalize?

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People Moves: Daily Hive, True Media and more

Plus, Reuters and TVA add new leadership, and Brian Cooper joins TheScore board of directors.

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ICYMI: Canadian Baking Show coming back for more

Plus, Quebecor lends a hand, and Cue Digital Media recognized in the Financial Times.

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Amazon posts mixed results for Q1, but are ads a bright spot?

The company will put its second-quarter profits into new processes to ensure safer facilities.

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TV viewing in lockdown: Turning a corner

As Canadians settle more into their at-home routine, the numbers show they’re craving some laughs and cheers.