Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
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Corus, Rogers talk commercial disputes at CRTC hearing
Rogers is seeking less regulatory burden, but Corus has argued that regulation is needed in a transitional time for the sector.
Bell defends commercial interests of BDUs at CRTC hearing
The proceeding around market dynamics in the broadcasting system kicked off with talks on conflict resolution and barriers for indie players.
Google urges ‘restraint’ in CRTC’s online regulation
Plus, APTN raised concerns about the level of collaboration within the Canadian media industry.
Reese’s celebrates Thunder’s NBA win with DOOH push
The campaign tips off by introducing OKC player and Montreal native Luguentz Dort as the new brand ambassador.
Subaru remains at the top: AdEase TV
The automaker’s 2025 Forester campaign helped it maintain the lead in the ranking for the week of June 16 to 22.
Toronto.com relaunches as hyper-local lifestyle site
The Torstar-owned platform’s ad formats will include digital display, pre-roll, programmatic, newsletter and sponsored content.
Corus’s Q3 revenue drops 10% as ad revenue falls
TV revenue decreased by 11% while radio revenue fell 1%.
Moosehead ups media spend ahead of Canada Day
Media Experts work includes OOH and digital/social integration.
Industry News: Pattison Outdoor unveils virtual planning tool
Meanwhile, NLogic plans a new consumer behaviour survey and Instacart joins on as sponsor of The Bear.
Maple Leaf Foods teams up with Skip and Flipp
The brand is launching the 2nd phase of its campaign promoting external businesses that would typically be considered competitors.
McDonald’s dominates airwaves, Sico returns to the charts: AdEase
IKEA followed closely in 3rd place in the ranking for the week of June 16 to 22.
Skittles takes its rainbow to Pride with social and OOH
The CPG brand’s latest campaign involves TikTok, tattoos and the restoration of rainbow crosswalks.
Google faces pressure from the U.K. to reform its search practices
The tech giant would have to increase transparency for publishers and open up to rival search and AI services.
Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
Longest-standing sponsor Chevrolet returns for the 11th consecutive season.
40% say Canadian content is important: Survey
Francophones more likely than anglophones to say homegrown content is important to them, the latest MTM data found.
