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Programmatic forum: Quantcast’s guide to life after third-party cookies

Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world.

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News Media Canada creates a made-in-Canada programmatic network

The Maple Network Exchange was conceived to help advertisers hit a “sweet spot” with Canadian news readers.

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Which stations saw a listening boost during lockdown?

David Bray examines the how markets have reacted to these new circumstances. In some places, talk radio is way up, whereas others still prefer their favourite tunes.

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COVID-19 drives more Canadians to multiple OTT subscriptions

Media Technology Monitor’s Sneak Peek Report also found that Facebook and YouTube lead as the most popular options for remote social viewing features.

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Desjardins strikes a “media-heavy” partnership to lift spirits

The “Send A Virtual Solo” initiative stages a virtual takeover of Bell Media properties.

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Standard Media Index expands to Canada

CEO James Fennessy says the company, which provides ad spend data across various media, helps make agencies and media owners more competitive.

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Transplant wins the week

Summer looks ready for fun and games, with two new game shows sweeping regional markets.

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We can do better

A message of solidarity from Media in Canada and strategy.

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How Toronto’s radio buying reflects the different stages of the pandemic

As Canadians feel less perilous, governments and financial services pull back on ad spend.

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Some categories on the rise in Montreal radio: Media Monitors

Government buys have begun to taper off in Toronto, but more consumer products are returning to radio.

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How Quebecor’s targeting receptive ad audiences

Receptivity will allow advertisers to figure out which audiences are most open to its messages in real time.

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Inside CBC’s new brand safety move

The pubcaster has paired with Index Exchange to make brand-safe buys more efficient.

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Radio One takes most of the minor markets: Numeris PPM

Plus, detailed data on which stations stand tallest in mid-sized cities such as Ottawa-Gatineau, Halifax and more.

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Event properties moving online, but sponsors still navigating that realm

A new study shows that advertisers are still hesitant about virtual events and e-sports.

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ICYMI: CSAs give out scripted TV awards

Plus, Audience Insights gets a new identity and Michael Enright gets a new gig.