Industry News: Postmedia Studios bringing Veeps All Access to Canada

Meanwhile, Publicis acquires influencer marketing platform Captiv8 and Telus brings its smart TV service to Ontario.

Vividata breaks down ad influence across media platforms

Spring 2025 report finds older Canadians notice OOH along transit, while younger Canadians notice them in recreation areas.

QSRs dominate TV ad landscape, led by Tim Hortons: AdEase

Tims takes the top spot in latest AdEase report, while The Brick Warehouse and Crave TV follow closely.

Kinetiq and NLogic partner to magnify TV ad insights

The integration gives advertisers extensive visibility into ad placements, flighting patterns and competitive behaviour.

Lesley Conway named head of Walmart Connect

The former Mindshare Canada CEO will oversee Canadian strategic direction of the ad platform.

TVA announces more job cuts

The broadcaster warns about the weakening of Quebec’s television industry and calls for government support.

Moisson Montréal ventures into media buying for first time

The organization’s first-ever awareness campaign makes food insecurity visible by using a small shopping cart.

Bahama Mama streetcar wraps target routes passing LCBO stores

Media partner Hatch64 also leveraged Meta and digital OOH channels.

Google introduces new AI-powered solutions for ads and commerce

The tech giant’s AI innovation spans new ad opportunities, agentic AI experiences and updated smart bidding.

Endy partners with WNBA in the brand’s largest sponsorship deal to date

The Sleep Country-owned brand has become the official partner of the league in Canada.

Toyota and Subway battle for top spot in AdEase radio ad ranking

The automaker shifts into high gear with 6,133 ad occurrences, while Subway and IKEA follow closely.

2025 Canadian Out-of-Home Awards unveil winners

Canadian brand Greenfield Natural Meat Co. among the recipients.

OLG returns as presenting sponsor of Beaches Jazz Festival

The brand says the festival helps them underscore that 100% of the company’s profits go back to Ontario.

Industry News: Acast launches Talent-Voiced ads

Plus, Bell and Zoom open collaboration platform with AI Companion.