Millennial TV consumption varies depending on living situation: Numeris
While millennials are stereotyped as cord-cutters, a recent survey found that there’s no one-size-fits-all solution for the hard-to-pin-down demo.
Another executive departure at Star Media Group
Kirk MacDonald has left the company, leaving a sales shuffle in his wake.
Metroland focuses on digital with new senior hire
Shifting some of the focus on the company away from print is the task of new head of national digital revenue Robert Meth.
Spotted! City of Montreal gets down and dirty with OOH campaign
The awareness campaign, with creative managed by Quebecor, is all about surrounding citizens with the impact of their trash.
CRTC shuts down ads on Radio 2 and ICI Musique
In its ruling, the regulator said the CBC hasn’t proven it used national advertising funds to maintain radio investments.
Fan Expo to harness the growing power of e-sports
Hot off a sold-out live tournament at the ACC which saw 15,000 guests, the genre is exploding online in Canada – and may soon break into broadcast media.
Do your dollars match consumer media habits?
In a tale of two platforms, a new report from eMarketer shows a continuing gap between time spent and ad spend on mobile and a surplus in print.
The Tragically Hip takes the week: Numeris
The band’s final performance on CBC garnered the most viewers for the week of Aug. 15 to 21, 2016.
Amex goes social for new jet-set campaign
In an effort to reach male millennial travellers, the company is sticking to Facebook and Twitter, enlisting the help of influencers like Kevin Pillar.
La Presse nabs new sales lead from Bell Media
Patrick Jutras has been named VP of sales at the Quebec news company.
Blog: Making sense of influencer pricing
Influicity founder and CEO Jonathan Davids breaks down the basics of how exactly you should be calculating your online celebrity costs.
Rogers Radio taps Shazam for a new kind of countdown
The media co has paired with the music app for sponsorable and localized music shows based on the songs listeners are searching for most.
Carat Montreal ups Savard, Verdon to co-managing directors
The new positions will support the company’s efforts to focus 100% on the digital media market by 2020.
Spotted! Best Buy brings the fashion element to wearable tech
The event, now in its second year, brought some couture to this year’s market, in an effort to marry the innovative with the creative.
Rogers buys the top: Media Monitors
The telco bought the most radio advertising for the week of Aug. 22 to 28.
