Corus stations switch from CBC to CTV
The CRTC has approved the request to switch the Ontario stations over to CTV programming from the CBC.
TSN, Molson put pro spin on beer-league ‘sports’
The Coors Light Games on TSN targets young viewers more interested in zorb croquet than CrossFit.
Analysis: Mary Ann Turcke rings the bell
This week’s executive shakeup shows the company means business in tackling the one-two punch of declining ad revenues and changing viewership.
Op/Ed: What’s driving this ‘epic wave’ of media reviews?
Veronica Holmes, who was most recently director of digital at Zenith Optimedia, on what she believes is driving the spate of reviews in Canada.
2015 Agency of the Year shortlists revealed
Did your shop make the cut? Here are finalists in the agency, digital, media and PR competitions.
GroupM pacts with BuzzFeed
The global deal will give the media management company preferential rates and access to creative and data from BuzzFeed.
The Amazing Race Canada takes the week: Numeris
The CTV reality show had the most single-night viewers for the week of Aug. 10 to 16.
Brands step into the ring with Much Digital Studios
Puma gets boxing, Bell goes back to school and Virgin Mobile showed the VIP side of Osheaga in the MCN’s inaugural set of brand activations.
CRTC calls for Aboriginal radio stations in major centres
Aboriginal Voices Radio, which currently serves the markets, is appealing the revocation of its licences.
Video-hungry Canadians prompted expansion: Virool
Former AOL Canada head of sales Alicia Elliott is working to promote the video sharing platform to publishers and marketers in the Canadian market.
The Globe flips out with Mercedes
The paper reformatted its back pages as part of a new campaign from the luxury automotive brand.
The return of the TIFF street festival
The film festival’s street festival is back for a second year with activations from a number of brands, including Express and Airbnb.
Broadcasting revenues down 0.3% in 2014: StatsCan
This past year also marked the first time private conventional TV in Quebec posted a loss since 1991.
Zoom Media goes niche
The OOH digital media company has rebranded to focus exclusively on its network of fitness signs across Canada.
Measuring TD’s pride campaign on Instagram
Brand recall and awareness about TD’s support for the LGBT community went up as a result of #ForeverProud, a photo ad campaign on the social network.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
