Kraft

Spare some ad space? Kraft Heinz Canada donates its media

The CPG uses its peanut butter brand’s “Stick Together” positioning to amplify restaurants’ delivery and takeout services.

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What’s in store for programmatic?

While some categories initially saw spikes or slow-downs in programmatic spending, things have since evened out.

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Stingray launches new ad-supported TV channels

This adds to the Montreal-based company’s suite of commercial products as it aims to increase profitability.

THE GOOD DOCTOR - SEASON 1

TV viewership on lockdown: continued

While news spiked during the second week of lockdown measures, scripted is now making a comeback.

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Digital media consumption surged, but is now slowing

Comscore’s data shows that the news category’s rise is slowing, but dating sites, food sites and pet sites are soaring.

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Isolation podcast trends: There’s more than meets the ear

There are fewer downloads and listeners, but this doesn’t tell the whole story.

GCA PSD

Spotted! The (space between) the media is a message

The Geneva Centre for Autism used more than just the transit boards to get its message across.

THE GOOD DOCTOR - SEASON 2

The Good Doctor’s audience surges like never before

This is the first time a scripted program has hit more than three million views this season.

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The latest on Canada’s ‘couch potatoes’

The new report from Convergence Research Group has found that OTT’s growth generally benefits U.S.-based companies.

Publicis

Publicis announces Q1 results, cost-cutting measures

Strong performance in North America comes as the holding company implements a plan to cut $762.5 million.

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How Postmedia is lending a hand to local advertisers

SVP Adrian Faull shares details behind the company’s new business directory program and how the local sales relationship differs from a national level.

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What does the ‘new reality’ look like for OOH?

The industry has undoubtedly been disrupted by COVID-19, but Kinetic says many campaigns are going ahead – and there are good reasons why.

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Finance, government go big on radio

Most of the categories in Toronto invested more in radio, but Montreal saw mixed results.

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Only one-fifth of Canadians want brands to stop advertising entirely

A study by Corus also found that Canadians, while overwhelmed by information, are looking for reflections of “normal life” in their media.

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Will radio audiences stick around after the crisis?

Plus, even as audiences surge, lack of ad support continues to be an issue.