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Programmatic forum: Quantcast’s guide to life after third-party cookies

Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world.

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HBAC

Hudson’s Bay forgoes a traditional media buy to plug its iconic stripes

The iconic pattern can be used to adorn clothing and decor within the popular Animal Crossing game.

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Neo-Traffic drops the ‘Traffic’

As it expands into gas station advertising and gym advertising, the OOH vendor says it’s time to broaden its horizons.

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Which categories pulled the most TV spend?

Plus, who ramped up during March and April and who’s showing signs of bouncing back?

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How Le Devoir has remained in the black, even amidst COVID

While advertising has been decreasing in the last four months, subscription revenue and donations have played a crucial part in the business model.

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The Weather Network finds the silver lining

A Brighter Day focuses on good news when Canadians need it the most.

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Quebecor launches new native ad format on 15 sites

The native tile ads are now available on a range of premium French-language sites with two English titles to follow soon.

laPressePlus

La Presse introduces new non-skippable ad unit

The Quebec media giant developed the units in response to slowed revenue from COVID-19.

RT Lead

Shepherding through the mayhem: roundtable

Just a few days before the pandemic prompted a lockdown in Toronto, execs broke bread and discussed planning in an age of disruption.

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Baroness von Sketch Show to end after five seasons

The CBC sketch comedy stars and co-creators released a joint statement on the decision to end the series with its fifth and final season, set to air this fall.

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Epic Games uses an epic buy to attract casual gamers

The partnership features a first-to-market execution with TheScore, being the first brand to partner with the brand on TikTok.

TV

ICYMI: Elle Fictions and Max get a new owner

Plus, The Globe and Mail gets a digital honour and more.

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9-1-1 is number one: Numeris

It was also a banner week for The Rookie, which saw gradual growth all season.

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Bell Media strikes broadcast partnership with Pinterest

The new collaboration opens the doors for brand broadcast or social media opportunities.

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COMMB unveils 2020-21 board of directors

Organization president Rosanne Caron says now is a crucial time for the OOH industry.