Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
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Discover Halifax’s audio campaign targets stressed out urban professionals
‘Sounds Like You Need Halifax’ repositions travel marketing as a sensory wellness intervention.
Industry News: Postmedia Studios bringing Veeps All Access to Canada
Meanwhile, Publicis acquires influencer marketing platform Captiv8 and Telus brings its smart TV service to Ontario.
Vividata breaks down ad influence across media platforms
Spring 2025 report finds older Canadians notice OOH along transit, while younger Canadians notice them in recreation areas.
QSRs dominate TV ad landscape, led by Tim Hortons: AdEase
Tims takes the top spot in latest AdEase report, while The Brick Warehouse and Crave TV follow closely.
Kinetiq and NLogic partner to magnify TV ad insights
The integration gives advertisers extensive visibility into ad placements, flighting patterns and competitive behaviour.
Lesley Conway named head of Walmart Connect
The former Mindshare Canada CEO will oversee Canadian strategic direction of the ad platform.
TVA announces more job cuts
The broadcaster warns about the weakening of Quebec’s television industry and calls for government support.
Moisson Montréal ventures into media buying for first time
The organization’s first-ever awareness campaign makes food insecurity visible by using a small shopping cart.
Bahama Mama streetcar wraps target routes passing LCBO stores
Media partner Hatch64 also leveraged Meta and digital OOH channels.
Google introduces new AI-powered solutions for ads and commerce
The tech giant’s AI innovation spans new ad opportunities, agentic AI experiences and updated smart bidding.
UM named media agency of record for 7-Eleven
The IPG Mediabrands agency will drive a full-funnel, cross-channel strategy for the convenience retailer.
Endy partners with WNBA in the brand’s largest sponsorship deal to date
The Sleep Country-owned brand has become the official partner of the league in Canada.
Toyota and Subway battle for top spot in AdEase radio ad ranking
The automaker shifts into high gear with 6,133 ad occurrences, while Subway and IKEA follow closely.
2025 Canadian Out-of-Home Awards unveil winners
Canadian brand Greenfield Natural Meat Co. among the recipients.
OLG returns as presenting sponsor of Beaches Jazz Festival
The brand says the festival helps them underscore that 100% of the company’s profits go back to Ontario.
