Spare some ad space? Kraft Heinz Canada donates its media
The CPG uses its peanut butter brand’s “Stick Together” positioning to amplify restaurants’ delivery and takeout services.
What’s in store for programmatic?
While some categories initially saw spikes or slow-downs in programmatic spending, things have since evened out.
Stingray launches new ad-supported TV channels
This adds to the Montreal-based company’s suite of commercial products as it aims to increase profitability.
TV viewership on lockdown: continued
While news spiked during the second week of lockdown measures, scripted is now making a comeback.
Digital media consumption surged, but is now slowing
Comscore’s data shows that the news category’s rise is slowing, but dating sites, food sites and pet sites are soaring.
Isolation podcast trends: There’s more than meets the ear
There are fewer downloads and listeners, but this doesn’t tell the whole story.
Spotted! The (space between) the media is a message
The Geneva Centre for Autism used more than just the transit boards to get its message across.
The Good Doctor’s audience surges like never before
This is the first time a scripted program has hit more than three million views this season.
The latest on Canada’s ‘couch potatoes’
The new report from Convergence Research Group has found that OTT’s growth generally benefits U.S.-based companies.
Publicis announces Q1 results, cost-cutting measures
Strong performance in North America comes as the holding company implements a plan to cut $762.5 million.
How Postmedia is lending a hand to local advertisers
SVP Adrian Faull shares details behind the company’s new business directory program and how the local sales relationship differs from a national level.
What does the ‘new reality’ look like for OOH?
The industry has undoubtedly been disrupted by COVID-19, but Kinetic says many campaigns are going ahead – and there are good reasons why.
Finance, government go big on radio
Most of the categories in Toronto invested more in radio, but Montreal saw mixed results.
Only one-fifth of Canadians want brands to stop advertising entirely
A study by Corus also found that Canadians, while overwhelmed by information, are looking for reflections of “normal life” in their media.
Will radio audiences stick around after the crisis?
Plus, even as audiences surge, lack of ad support continues to be an issue.
