TC Media signs with Sunwing
The media co is now representing advertising for the travel company’s publications, plane wraps and in-flight TV.
Google updates viewability reports
The tech co will soon begin informing brands of what ads have been seen.
City replaces BT with radio-to-TV show in Winnipeg
The station has shelved Breakfast Television in the city, replacing it with a broadcast of popular radio show Wheeler in the Morning.
New music event lets sponsors stay the night
Republic Live and Bonnaroo co-founder AC Entertainment have partnered to bring a new music and arts festival to southern Ontario this July.
TSN, RDS break specialty channel record with World Juniors
The gold medal game on Monday night pulled in an average 7.1 million viewers, an all-time specialty channel audience record.
Jones Media to rep SheKnows
The agency will act as the U.S.-based media company’s sales force and social influencer acquisition partner.
Toronto Star plans hiring spree for tablet edition
A mix of journalists and designers will come on board as the paper prepares for a fall 2015 launch.
Former Onestop Media execs relaunch data co at CES
Dive Networks, formerly Performance Content Group, is introducing a new platform that presents data in an easy-to-understand format.
Alan Dark’s 2015 state of the nation
Rogers’ new SVP of media sales on hockey, digital fraud, and the type of people he wants for his team this year.
House and Home updates its ad offering
The magazine is also extending the reach of its online show with the launch of a smart TV app.
CBC execs Chris Boyce, Todd Spencer take leave of absence
The moves come in the wake of the pubcaster’s Jian Ghomeshi affair.
Ford Lincoln buys the top: Media Monitors
The car co bought the most advertising time in Toronto for the week of Dec. 29, 2014 to Jan. 4, 2015.
World Juniors skates to strong ratings
TSN and RDS’s opening round ratings are up 6% over 2011, the last time the hockey tournament was held in Canada.
History digs into event TV
The Shaw Media channel is charting new territory with the upcoming launch of Dino Hunt Canada.
Spotted! W Network’s flashy ‘Dress’ promo
The channel used a flash mob over the weekend in Toronto to promote the upcoming launch of Say Yes to the Dress Canada.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
