Get ready for social merchandising: Bouchard
Dentsu’s iProspect CEO Guillaume Bouchard says 90% of vendors expect all spend will be related to social merchandising within the next 18 months.
Mindshare Canada adds two
The agency has hired Greg Araujo as director of analytics and Kirsten Moore as a managing director, closing 2014 as Office of the Year for the Mindshare network in North America.
New partnerships needed in 2015: Comish
Greater transparency and accountability between marketers and agencies will mean new partnerships next year, says Leeanne Comish, president of M2 Universal Canada.
Ipsos’ Touchpoints survey given green light
The first results from the multimedia study are expected in Q3 of 2015.
New chair for sponsorship council
The Sponsorship Marketing Council of Canada has also named its board of directors for 2015.
Metro signs new agency deal
Touche and PHD have signed on with the company as it aims to double-down on its digital growth.
Redefining the store directory
IGotcha Media’s new digital wayfinding kiosks can offer shoppers discounts as they search for a shop.
Data Dive: The year’s most-tweeted events
How well do you know your 2014 trending topics? IPG Mediabrands puts your knowledge to the test.
Measurement needs to step up in 2015: Cameron and Collier
OMD Canada’s CEO Cathy Collier and managing director of digital Shane Cameron on the changes that will shape the next 12 months.
The Flash sweeps viewers: Numeris
The Tuesday night drama took the most viewers for the week of Dec. 1 to 7.
Leadership shuffle at Rogers Media
Three new members are joining the company’s senior leadership team while Paul Ski is retiring from Rogers Radio.
What’s working, what’s gone, what’s next: mid-season TV
How are networks faring, and what do they have in store for mid-season?
Astral ups mural presence in Toronto
The company now has eight times more large-format murals in the city following an acquisition from Strategic Outdoor.
Ford Lincoln buys most ad time: Media Monitors
The car co held onto the top spot in Montreal and Toronto for the week of Dec. 8 to 14.
Move from data to insight in 2015: Courtemanche
Stop talking big data and start using it to shape client strategies, says Touche! PHD’s president Karine Courtemanche.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
