Ford Lincoln tops the week: Media Monitors
The car co bought the most radio advertising in Toronto for the week of Dec. 22 to 28.
Go native to dodge adblockers
Did you know adblockers are the most downloaded web browser plugin? Martine Desjardins, EVP of web, publishing and content at Newad on whether marketers should be hitting the panic button.
NCIS shoots to the top: Numeris
The Tuesday night crime drama brought in the most single-night viewers for the week of Dec. 15 to 21.
MiC’s most-clicked 2014
From sales changes at Bell and Rogers to the rumoured death of Much, the top five stories the media industry was reading in 2014.
2015 will be the year of…
Is it programmatic direct? Wearables? Mobile? Industry leaders gave their predictions for 2015 and looked back on the big shifts of last year.
Say good-bye to traditional media in 2015: Nikolaou
Bessy Nikolaou, digital strategist at Halifax-based Time and Space Media, on her agency’s predictions for the next 12 months.
The Big Bang Theory wins the week: Numeris
Comedy ruled the week for CTV as the laugher took the most single-night viewers for Dec. 8 to 14.
Digital media spend will flatten in 2015: Oakes
The president of Mediaocean Canada, Wally Oakes, says paper-based processes will slow down digital growth in the coming year.
Spotted! Shomi turns Yonge-Dundas Square purple
The streaming service is using the OOH campaign to drive awareness and launch a Twitter contest.
Virgin Mobile takes top spot: Media Monitors
The company bought the most radio ad time in Toronto for the week of Dec. 15 to 21.
Mobile before desktop for brands in 2015: Hall
Next year will be the tipping point for brands on mobile, says Deborah Hall, CEO at Performance Content Group.
MiC’s Nice List: Best of 2014
From Kraft’s adorable shift in strategy to an anti-littering PSA that got yanked, the editorial team at MiC and strategy pick their favourite campaigns from the last 12 months.
More news for Canadian TV dial?
AOL Canada has requested that its news and lifestyle streamer HuffPost Live be added to the CRTC’s list of non-Canadian programming services.
Corus puts talent first in W Net rebrand
Details on the Corus Entertainment channel’s new look and promotional plans for Say Yes to the Dress Canada.
The Shaw Fire Log is ready to roll with you
Shaw Media is stoking the flames for its holiday-season staple with a new campaign and mobile app.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
