Budweiser’s Red Light TV power play
A branded hockey channel, fantasy hockey app and pitchers that light up are among the ways the beer brand is trying to own goal-scoring moments.
Shomi unveils content deal with Warner Bros. Int’l
The catalogue deal is the latest from the SVOD launching in November against market leader Netflix Canada.
Zoom Media restructures sales force
The OOH company has appointed new individual city sales leads following the departure of Patrick Cote.
Crucial Interactive expands into kids entertainment
The media co has exclusive rights to more than 50 properties across gaming and entertainment verticals.
Jones Media signs with TFO
Cathy Fernandes, president at the media co on how the deal expands its reach in Quebec.
Ford Lincoln takes highest ad share: Media Monitors
The car co bought the most radio advertising in Toronto for the week of Oct. 13 to 19.
Shaw Communications reports growth
The company points to investments in programming, technology and products, combined with operational efficiencies.
Metro lets readers star in comics
The daily aims to engage readers with an old-school print feature made new: an interactive comic strip.
Corus posts higher Q4 income, TV revenues
The broadcaster points to ratings strength in core TV networks.
Rogers Communications posts lower earnings
Cable revenue fell on continuing TV subscriber losses, partially offset by continued internet revenue growth.
Internet video: the big and the small of it
Column: PHD’s Rob Young spots a big opportunity for open-minded marketers.
Tomik ‘calls’ it at Rogers, as One Call marches on
The veteran sales exec sets to leave the company after helming the launch of the Rogers One Call sales program.
The Globe and Mail hires new head of sales
Robert Jenkyn takes on the new role of managing director of national advertising.
Jack Tomik departing Rogers Media
The SVP of media sales is leaving the company at the end of this month.
BCE issues complaint against Rogers hockey app
The media co has filed a complaint with the CRTC saying new extensions to the Rogers NHL GameCentre Live app violate competitive regulations.
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