RBC buys the top: Media Monitors
The bank had the most advertising airtime for the week of July 28 to Aug. 3.
Tracey Pearce named Bell’s new SVP of specialty and pay
The veteran broadcaster replaces Catherine MacLeod, who left Bell Media last week due to family reasons.
W Network is bonding with moms
Custom messages for Elmer’s Glue will be integrated with the network’s Saturday night movie broadcasts.
How Molson has altered its music strategy
The beer brand and Vice have partnered to create a celebration of Canadian music with online content and a series of one-of-a-kind concerts.
The Listener goes silent after five seasons
The last episode of the series will air on CTV on Aug. 18.
The magazines Canadians are reading in 2014
Chatelaine is on top across the board according to the latest top 25 numbers from AAM ranked by paid and verified circulation, single-copy sales and digital replica issues.
Spotted! Depend shows off its wares
The bladder leakage underwear kicked off a new campaign aimed at breaking the stigma around wearing its product with a stunt at Yonge and Bloor in Toronto.
Let’s Talk TV: Set-top box measurement
Should Canada have a standard measurement system that includes set-top box numbers? How the broadcasters feel ahead of this fall’s CRTC series.
How the Canadian Cancer Society is targeting digital natives
The org has launched one of its first fundraising media pushes with its new “Fearless Challenge,” encouraging those who live online to share their experiences for a good cause.
Toronto’s men have their little turn on the catwalk
Audi Downtown Toronto has a major role in the first Toronto Men’s Fashion Week, which runs next week in the city.
Spotted! Poutine hits the road
Smoke’s Poutinerie is on its biggest marketing push ever with a travelling eating competition to support the franchise’s growth across Canada.
Tennis Canada’s plan to ace social media
Mark Healy, CMO at the organization, on its plans to win over casual fans with the first national campaign for the Rogers Cup.
Starcom tops global billing list
Check out the top 10 global networks according to the latest RECMA numbers.
Do you believe?
Vision TV is engaging viewers of The Conspiracy Show with a new website that aims to spark debate around its programming.
Koodo brings chargers to life
The mobile phone company has created human phone charging stations for Torontonians on the go.
